Uploaded June 2026 | Updated September 2026, 2 weeks ago
How did a country that was poorer than India after the Korean War become one of the world's biggest cultural and economic powers? And how did BTS, K-Dramas, K-Beauty, and Korean entertainment become billion-dollar exports?
In this video, Abhi and Niyu break down South Korea's remarkable journey—from post-war poverty to global influence. Discover how the country used culture as a strategic export, built powerful global brands, and transformed BTS into a symbol of national soft power. More importantly, what can India learn from South Korea's success? Can Indian culture, films, food, music, and traditions become global exports too?
Watch till the end to understand the business of culture, the power of soft power, and why India's next growth story may depend on exporting more than just products.
#southkorea #economy #koreaculture
A video by Abhiraj Rajadhyaksha & Niyati Mavinkurve
Get our equipment:
My favourite camera: amzn.to/3hYR3ZT
Budget camera to shoot videos: amzn.to/3vmcHtZ
Best Tripod to shoot videos: amzn.to/3VtVY2D
Best Mic for YouTube: amzn.to/3C9OOtH
Best light for background lighting: amzn.to/3WM1CyN
Phone to shoot Reels: amzn.to/3GrhAZp
Best laptop to edit on: amzn.to/3juJIS5
Cheapest laptop to edit 4K videos: amzn.to/3vkSOUm
Facebook: facebook.com/abhiandniyu
Instagram: instagram.com/abhiandniyu
Twitter: twitter.com/abhiandniyu
About Us:
Abhi and Niyu is the fastest growing Indian educational YouTube channel. Abhi and Niyu are a husband-wife couple who believe in the power of our youth.
Abhi and Niyu started their page to talk about positive, impactful ideas and to inspire offline action from online content. It was a way to change the way our negative feeds operated and replace negative news with positive, action-oriented news that made some change. They decode and simplify issues for Millenials and believe small steps lead to big outcomes in the future. Their videos span different genres like history, environment, and sustainability, policy discussions, social commentary, economics, personal finance, among others.
How did a country that was poorer than India after the Korean War become one of the world's biggest cultural and economic powers? And how did BTS, K-Dramas, K-Beauty, and Korean entertainment become billion-dollar exports?
In this video, Abhi and Niyu break down South Korea's remarkable journey—from post-war poverty to global influence. Discover how the country used culture as a strategic export, built powerful global brands, and transformed BTS into a symbol of national soft power. More importantly, what can India learn from South Korea's success? Can Indian culture, films, food, music, and traditions become global exports too?
Watch till the end to understand the business of culture, the power of soft power, and why India's next growth story may depend on exporting more than just products.
#southkorea #economy #koreaculture
A video by Abhiraj Rajadhyaksha & Niyati Mavinkurve
Get our equipment:
My favourite camera: amzn.to/3hYR3ZT
Budget camera to shoot videos: amzn.to/3vmcHtZ
Best Tripod to shoot videos: amzn.to/3VtVY2D
Best Mic for YouTube: amzn.to/3C9OOtH
Best light for background lighting: amzn.to/3WM1CyN
Phone to shoot Reels: amzn.to/3GrhAZp
Best laptop to edit on: amzn.to/3juJIS5
Cheapest laptop to edit 4K videos: amzn.to/3vkSOUm
Facebook: facebook.com/abhiandniyu
Instagram: instagram.com/abhiandniyu
Twitter: twitter.com/abhiandniyu
About Us:
Abhi and Niyu is the fastest growing Indian educational YouTube channel. Abhi and Niyu are a husband-wife couple who believe in the power of our youth.
Abhi and Niyu started their page to talk about positive, impactful ideas and to inspire offline action from online content. It was a way to change the way our negative feeds operated and replace negative news with positive, action-oriented news that made some change. They decode and simplify issues for Millenials and believe small steps lead to big outcomes in the future. Their videos span different genres like history, environment, and sustainability, policy discussions, social commentary, economics, personal finance, among others.
