Uploaded August 2026 | Updated September 2026, 2 weeks ago
What happens after something on social media grabs your attention?
In this clip from The PsyOps Playbook, behavioral expert Chase Hughes breaks down the FATE Model—focus, authority, tribe, and emotion—and shows how these four elements can stack together as you scroll through your feed and influence the decisions you make.
The answer isn’t to become afraid of influence. It’s to recognize what’s happening so you can make a more informed decision.
Watch the full conversation, The 4 Ways Your Brain Gets Controlled, on Kevin Zadai’s YouTube channel.
What happens after something on social media grabs your attention?
In this clip from The PsyOps Playbook, behavioral expert Chase Hughes breaks down the FATE Model—focus, authority, tribe, and emotion—and shows how these four elements can stack together as you scroll through your feed and influence the decisions you make.
The answer isn’t to become afraid of influence. It’s to recognize what’s happening so you can make a more informed decision.
Watch the full conversation, The 4 Ways Your Brain Gets Controlled, on Kevin Zadai’s YouTube channel.
