BBC World Service | How smelling good became big business - BBC World Service #shorts @BBCWorldService | Uploaded May 2024 | Updated October 2024, 19 hours ago.
Smell is a powerful sense that can evoke memories and spark emotional connections. And it's big business.

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Here more about how the perfume industry got so big and how scent is used to sell everything from houses to drinks on Business Daily 🎧 bbc.co.uk/sounds/play/w3ct5zmp

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