Uploaded September 2025 | Updated September 2026, 1 week ago

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Smart artists get paid before the spotlight by doing three things: target a core human desire (what your music makes people feel), attach the art to one of four product types (functional, status, educational, emotional), and speak directly to the 1% who buy. Stop chasing virality and start engineering income with conversion math (100→5→1). Build smarter offers, not louder posts.

00:00 - Let’s Talk
01:02 - Step #1: Target a Desire
02:12 - Step #2: Leverage 4 Products
03:27 - Recap
03:47 - Step #3: Speak to the 1%
05:22 - Here’s what you can do!
05:49 - You can do this!

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FREE STUFF
10 Major Steps to Increase Your Record Label's Profits
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BOOKS & PRODUCTS
The 60-Day Record Label Executive Edition
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