Shelby Church | How She Made $88 Million From A Pilates Company @ShelbyChurch | Uploaded May 2024 | Updated October 2024, 1 day ago.
This video is brought to you by Charles Schwab Investing Themes™, invest in what you believe in. schwab.com/thematic-investing
Anne's instagram: instagram.com/annemahlum/?hl=en
Solidcore: solidcore.co
0:47 What is Solidcore
1:44 Life before Solidcore
3:26 Intentions for Solidcore
4:17 Opening the First Solidcore Studio
6:10 Doubts and Fears When Starting a Business
7:50 Why Anne Waited to Raise Money
8:35 Tech Company vs Fitness Studio Business Model
9:20 How Anne Made Solidcore Different
11:02 The Decision To Make Their Own Pilates Equipment
12:30 A Day In The Life In The Early Days
14:35 Things People Don’t Realize About Opening a Fitness Studio
16:12 The Importance of Running The Numbers
17:08 Opening the 2nd and 3rd Studios
18:15 Expanding Solidcore to other states
18:52 Why They Didn’t Go To New York Yet
20:33 The Logistics Of Opening Dozens of New Studios
21:44 Why You Need To Put Systems In Place In A Business
22:30 Negotiating On Leases
24:37 Anne’s Best Negotiating Tactic
25:51 How They Price Classes
26:57 Memberships and ClassPass
28:50 Why Solidcore Doesn’t Offer Free Classes
29:36 How To Raise Money
31:34 Growing from 25 to 75 Studios
32:12 How Covid Affected Solidcore
34:42 The Difficult Decision of Laying People Off
38:48 Selling Solidcore for $80 Million
41:40 How To Sell on Your Terms
42:24 Life After Solidcore
43:40 Growing Up in North Dakota
44:35 The Importance of Mindset
47:55 Anne’s Advice for Business Owners
Vlog Channel: youtube.com/user/othershelby
Instagram: instagram.com/shelbychurch
Twitter: @shelbychurch
Snapchat: shelbychurch
Follow me on LinkedIn: linkedin.com/in/shelby-church-58b5aa56
What Equipment I Use:
https://a.co/9uNkPmD
Get $40 Airbnb Credit: airbnb.com/c/shelbyc12?currency=USD
Get a FREE Uber ride use code: "ylkfn"
Get a FREE Lyft ride use code: "SHELBY360158"
Get a FREE stock from Public: public.com/user-referral?referrer=shelbychurch
For business inquiries please contact shelbychurch@underscoretalent.com
This video is brought to you by Charles Schwab Investing Themes™, invest in what you believe in. schwab.com/thematic-investing
Anne's instagram: instagram.com/annemahlum/?hl=en
Solidcore: solidcore.co
0:47 What is Solidcore
1:44 Life before Solidcore
3:26 Intentions for Solidcore
4:17 Opening the First Solidcore Studio
6:10 Doubts and Fears When Starting a Business
7:50 Why Anne Waited to Raise Money
8:35 Tech Company vs Fitness Studio Business Model
9:20 How Anne Made Solidcore Different
11:02 The Decision To Make Their Own Pilates Equipment
12:30 A Day In The Life In The Early Days
14:35 Things People Don’t Realize About Opening a Fitness Studio
16:12 The Importance of Running The Numbers
17:08 Opening the 2nd and 3rd Studios
18:15 Expanding Solidcore to other states
18:52 Why They Didn’t Go To New York Yet
20:33 The Logistics Of Opening Dozens of New Studios
21:44 Why You Need To Put Systems In Place In A Business
22:30 Negotiating On Leases
24:37 Anne’s Best Negotiating Tactic
25:51 How They Price Classes
26:57 Memberships and ClassPass
28:50 Why Solidcore Doesn’t Offer Free Classes
29:36 How To Raise Money
31:34 Growing from 25 to 75 Studios
32:12 How Covid Affected Solidcore
34:42 The Difficult Decision of Laying People Off
38:48 Selling Solidcore for $80 Million
41:40 How To Sell on Your Terms
42:24 Life After Solidcore
43:40 Growing Up in North Dakota
44:35 The Importance of Mindset
47:55 Anne’s Advice for Business Owners
Vlog Channel: youtube.com/user/othershelby
Instagram: instagram.com/shelbychurch
Twitter: @shelbychurch
Snapchat: shelbychurch
Follow me on LinkedIn: linkedin.com/in/shelby-church-58b5aa56
What Equipment I Use:
https://a.co/9uNkPmD
Get $40 Airbnb Credit: airbnb.com/c/shelbyc12?currency=USD
Get a FREE Uber ride use code: "ylkfn"
Get a FREE Lyft ride use code: "SHELBY360158"
Get a FREE stock from Public: public.com/user-referral?referrer=shelbychurch
For business inquiries please contact shelbychurch@underscoretalent.com
