Uploaded May 2026 | Updated September 2026, 2 weeks ago
I'm proud to have Bizee sponsor this video. #ad Their platform makes launching and managing an LLC straightforward, and it’s a service I genuinely believe in and recommend to anyone ready to start their business. bizee.com/?utm_source=youtube&utm_medium=content_sponsorship&utm_campaign=upflip
Food opened a door Lindzi Shanks never expected.
She was working toward a PhD in psychology when a small holiday pop-up changed everything. One of her part-time helpers brought homemade marshmallow treats to sell alongside mugs, and customers kept coming back for more.
That moment stuck with Lindzi. If people were this excited about something so simple, maybe it could become a real food business.
She and her co-founder started with just $100 each, packing orders themselves and selling at every pop-up they could find. What began as a side project grew into the world’s first marshmallow café and a thriving food business doing hundreds of thousands of dollars in monthly sales.
But getting there wasn’t easy. Lindzi worked 70 to 80 hours a week and pushed herself until her health and relationships suffered.
In this episode, she shares how listening closely to customers, staying focused, and protecting your well-being can help turn a small idea into a food business that brings joy to people all over the world.
💥 Not Sure Which Business to Start? 💥
Explore free tools that help you choose smarter, compare faster, and avoid starting the wrong business ↓
🎯 Free Assessment — get matched with the right business 👉 links.upflip.com/assessment-yt
🔍 Niche Finder - search business ideas by budget, difficulty, profit, demand, and more 👉
to.upflip.com/nf-xo
OR…
Ready to actually launch and get your first clients? ↓
🚀 UpFlip Accelerator — the step-by-step system to launch faster and get clients sooner 👉 links.upflip.com/accelerator-yt
🎓 UpFlip Academy - "copy-paste" the top million-dollar service businesses you can start in weeks 👉 links.upflip.com/academy-yt
More UpFlip Official Resources:
🌐 Visit UpFlip - upflip.com
📩 Join the UpFlip Newsletter - links.upflip.com/newsletter-yt
🎙️ Listen to the UpFlip Podcast - links.upflip.com/podcast-yt
👉 Check out Lindzi’s website - xomarshmallow.com
Timestamps:
00:00 - Start
00:50 - Ultimate marshmallow glow-up
02:09 - Sugar, spice, and everything nice!
03:23 - From mallows to millions
04:58 - The world’s FIRST marshmallow cafe
06:21 - Pivot behind the hockey stick
06:56 - The first step
07:45 - Two types of founders
08:40 - More than just mixers
09:31 - What 80-hour weeks really cost
11:20 - Spreading joy, one mallow at a time
12:14 - Not all rainbows and pastel
13:12 - Surprisingly simple to make
14:05 - Time to whip up a signature flavor!
15:01 - Flavor comes first
15:44 - And then, we wait…
16:48 - Crying EVERY Christmas?!
17:28 - Fan blitz
18:45 - Work is NOT family
19:47 - The second step
21:23 - The “flop” everyone talks about
22:20 - SOPs save time AND sanity
23:10 - “What’s the best that could happen?”
24:15 - Revenue streams
25:23 - Bread and butter
26:22 - Film everything (literally!)
26:56 - When virality hits too soon
28:13 - Introducing new products
29:19 - Keeping things fresh
31:15 - Marshmallows for vegetarians
32:04 - Who’s faster?!
32:59 - Ready to pack!
33:53 - Outsmarting the melt
34:49 - Shipping nightmares
36:36 - Moment of truth
39:14 - Outro
#food #marshmallow #foodbusiness
I'm proud to have Bizee sponsor this video. #ad Their platform makes launching and managing an LLC straightforward, and it’s a service I genuinely believe in and recommend to anyone ready to start their business. bizee.com/?utm_source=youtube&utm_medium=content_sponsorship&utm_campaign=upflip
Food opened a door Lindzi Shanks never expected.
She was working toward a PhD in psychology when a small holiday pop-up changed everything. One of her part-time helpers brought homemade marshmallow treats to sell alongside mugs, and customers kept coming back for more.
That moment stuck with Lindzi. If people were this excited about something so simple, maybe it could become a real food business.
She and her co-founder started with just $100 each, packing orders themselves and selling at every pop-up they could find. What began as a side project grew into the world’s first marshmallow café and a thriving food business doing hundreds of thousands of dollars in monthly sales.
But getting there wasn’t easy. Lindzi worked 70 to 80 hours a week and pushed herself until her health and relationships suffered.
In this episode, she shares how listening closely to customers, staying focused, and protecting your well-being can help turn a small idea into a food business that brings joy to people all over the world.
💥 Not Sure Which Business to Start? 💥
Explore free tools that help you choose smarter, compare faster, and avoid starting the wrong business ↓
🎯 Free Assessment — get matched with the right business 👉 links.upflip.com/assessment-yt
🔍 Niche Finder - search business ideas by budget, difficulty, profit, demand, and more 👉
to.upflip.com/nf-xo
OR…
Ready to actually launch and get your first clients? ↓
🚀 UpFlip Accelerator — the step-by-step system to launch faster and get clients sooner 👉 links.upflip.com/accelerator-yt
🎓 UpFlip Academy - "copy-paste" the top million-dollar service businesses you can start in weeks 👉 links.upflip.com/academy-yt
More UpFlip Official Resources:
🌐 Visit UpFlip - upflip.com
📩 Join the UpFlip Newsletter - links.upflip.com/newsletter-yt
🎙️ Listen to the UpFlip Podcast - links.upflip.com/podcast-yt
👉 Check out Lindzi’s website - xomarshmallow.com
Timestamps:
00:00 - Start
00:50 - Ultimate marshmallow glow-up
02:09 - Sugar, spice, and everything nice!
03:23 - From mallows to millions
04:58 - The world’s FIRST marshmallow cafe
06:21 - Pivot behind the hockey stick
06:56 - The first step
07:45 - Two types of founders
08:40 - More than just mixers
09:31 - What 80-hour weeks really cost
11:20 - Spreading joy, one mallow at a time
12:14 - Not all rainbows and pastel
13:12 - Surprisingly simple to make
14:05 - Time to whip up a signature flavor!
15:01 - Flavor comes first
15:44 - And then, we wait…
16:48 - Crying EVERY Christmas?!
17:28 - Fan blitz
18:45 - Work is NOT family
19:47 - The second step
21:23 - The “flop” everyone talks about
22:20 - SOPs save time AND sanity
23:10 - “What’s the best that could happen?”
24:15 - Revenue streams
25:23 - Bread and butter
26:22 - Film everything (literally!)
26:56 - When virality hits too soon
28:13 - Introducing new products
29:19 - Keeping things fresh
31:15 - Marshmallows for vegetarians
32:04 - Who’s faster?!
32:59 - Ready to pack!
33:53 - Outsmarting the melt
34:49 - Shipping nightmares
36:36 - Moment of truth
39:14 - Outro
#food #marshmallow #foodbusiness
