Uploaded January 2026 | Updated September 2026, 1 day ago
In 2011, Sendai city was struck by a devastating earthquake and tsunami, causing an estimated ¥214.7 billion (USD 1.43 billion) in damage to commerce and industry. Many businesses were forced to stop — and some never recovered.
But for others, the disaster became a turning point.
Today, small and medium-sized enterprises (SMEs) are at the heart of Sendai’s community preparedness. This video tells the story of how one company rebuilt after losing its office, restored essential services, and learned a crucial lesson: business continuity planning isn’t just paperwork — it’s a commitment to people.
By strengthening collaboration, improving disaster preparedness, and refining their business continuity plans, SMEs in Sendai are helping ensure that when disaster strikes, communities can recover faster — together.
💡 Preparing for disasters isn’t about having a perfect plan.
It’s about keeping the conversation, the learning, and the responsibility alive.
Will your business be ready when the next disaster hits?
In 2011, Sendai city was struck by a devastating earthquake and tsunami, causing an estimated ¥214.7 billion (USD 1.43 billion) in damage to commerce and industry. Many businesses were forced to stop — and some never recovered.
But for others, the disaster became a turning point.
Today, small and medium-sized enterprises (SMEs) are at the heart of Sendai’s community preparedness. This video tells the story of how one company rebuilt after losing its office, restored essential services, and learned a crucial lesson: business continuity planning isn’t just paperwork — it’s a commitment to people.
By strengthening collaboration, improving disaster preparedness, and refining their business continuity plans, SMEs in Sendai are helping ensure that when disaster strikes, communities can recover faster — together.
💡 Preparing for disasters isn’t about having a perfect plan.
It’s about keeping the conversation, the learning, and the responsibility alive.
Will your business be ready when the next disaster hits?
