How Rolling Loud Is Becoming More Than Just a Music Festival | Co-Founder Tariq Cherif @TheBigDawgsWithManningSumner
How Rolling Loud Is Becoming More Than Just a Music Festival | Co-Founder Tariq Cherif  @TheBigDawgsWithManningSumner
Uploaded August 2025 | Updated September 2026, 3 weeks ago
In this podcast clip from the full episode of The Big Dawgs: with Manning Sumner, Rolling Loud co-founder Tariq Cherif opens up about the mindset and mission behind the world’s biggest hip-hop festival. He shares how it all started, the challenges of building a global brand, how fitness and PIT Punch tie into the culture, and why Rolling Loud was always about love, not hype.

Connect with us:
Guest:
Tariq Cherif’s Instagram: instagram.com/tariqcherif/?hl=en
Rolling Loud’s Instagram: instagram.com/rollingloud/?hl=en
Pit Punch’s Instagram: instagram.com/DRINKPITPUNCH/?hl=en

Host:
Manning Sumner's Instagram: instagram.com/manningsumner
Manning Sumner's Twitter: twitter.com/manningsumner
The Big Dawgs: with Manning Sumner Instagram: instagram.com/thebigdawgswithmanningsumner

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The Big Dawgs: with Manning Sumner brings you insights from former Celebrity Trainer Manning Sumner—CEO and Founder of LEGACY and NO DAYS OFF. Each podcast episode features inspiring guests and dives into topics like health, wellness, fitness, entrepreneurship, wealth, discipline, self-improvement, life lessons, and actionable advice. Whether you are someone—or aspire to be someone—who NEVER takes a day off on themselves and is committed to becoming their BEST self, this podcast is for you. NO DAYS OFF.

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How Rolling Loud Is Becoming More Than Just a Music Festival | Co-Founder Tariq Cherif

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