Future Proof | How REI Dominates the Outdoor Retail Market @FutureProofTV | Uploaded June 2023 | Updated October 2024, 1 hour ago.
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REI is one of the largest and most well known outdoor store in the USA with over 170 stores across the country. One of the main reasons they have been able to pull this off is because of their company structure as a co-op… but what does that even mean?

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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/2PACX-1vR0kEovd0y6eBh8my69ccxrgf-MZgatTHEUi9YiPFt5AecFlf_WWD-c7LB0-50Sfl95SmSeDQ3ryMd3/pub

Script: Holly Maley
Editor: Matthew Veal
Lead Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand

Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: contact@befutureproof.ca