Uploaded December 2025 | Updated September 2026, 33 minutes ago
Parents are navigating an increasingly complex school choice landscape — and their decisions hinge on the quality of information schools and districts provide. GreatSchools’ new national survey of more than 1,000 K–12 parents reveals not only where families search for school information, but how clearly (or not) they can find it, which details matter most, and how strongly communication quality influences their satisfaction and word-of-mouth advocacy.
To help your school or district stand out on GreatSchools.org, where millions of families search for schools before making enrollment decisions, we want to make you aware of this free resource:
Claim your profile on GreatSchools.org
Your school and district are already listed. Claiming your profile allows you to highlight programs, strengths, and values that set your community apart, and keep key details like enrollment information up to date. Claimed profiles see 1.5x more engagement from families.
It takes only a few minutes to get started:
Claim your profile: greatschools.org/school-accounts/?utm_source=GreatSchools&utm_medium=YouTube&utm_campaign=claim-district&utm_team=mktg
Parents are navigating an increasingly complex school choice landscape — and their decisions hinge on the quality of information schools and districts provide. GreatSchools’ new national survey of more than 1,000 K–12 parents reveals not only where families search for school information, but how clearly (or not) they can find it, which details matter most, and how strongly communication quality influences their satisfaction and word-of-mouth advocacy.
To help your school or district stand out on GreatSchools.org, where millions of families search for schools before making enrollment decisions, we want to make you aware of this free resource:
Claim your profile on GreatSchools.org
Your school and district are already listed. Claiming your profile allows you to highlight programs, strengths, and values that set your community apart, and keep key details like enrollment information up to date. Claimed profiles see 1.5x more engagement from families.
It takes only a few minutes to get started:
Claim your profile: greatschools.org/school-accounts/?utm_source=GreatSchools&utm_medium=YouTube&utm_campaign=claim-district&utm_team=mktg
