Uploaded August 2025 | Updated September 2026, 2 weeks ago

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Typetecture is a typographic system developed by designer Elena Ruiz as part of her Master’s degree in Visual Communication at Arts University Plymouth.

Drawing inspiration from Plymouth’s postwar architecture, Elena created a sculptural alphabet built from real-world details, manhole covers, spiral staircases, and the geometric logic of the city itself. The result is a bold, abstract visual language rooted in observation, memory, and place.

This short film explores the thinking and process behind Typetecture, presenting the project as a quiet act of translation, where design becomes a way of reading the overlooked.
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🎓 Created as part of the MA Visual Communication programme at Arts University Plymouth - aup.ac.uk/courses/postgraduate/ma-design-communication

📚 Learn more about Elena's work: typetecture.com

🎥 Directed and produced by: Robert Marshall / Round One Films

#Typetecture #ElenaRuiz #ArtsUniversityPlymouth #Typography #DesignFilm #VisualCommunication #ArchitectureAndDesign #Plymouth #ArtistFilm
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