Uploaded March 2026 | Updated September 2026, 3 weeks ago

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Many RV brands you see at dealerships look like competitors — but behind the scenes, a surprising number of them are owned by the same parent company.

That company is Thor Industries.

In this video, we break down the history of Thor, the brands it owns, and how it became the dominant force in the RV industry. From Airstream and Keystone to Jayco, Tiffin, and the European giant Erwin Hymer Group, Thor’s influence stretches across the entire RV market.

We’ll also explore the company’s market share, its strategy of acquiring RV manufacturers, and the recent changes to its corporate structure that could shape the future of RV production.

If you want to understand how the RV industry really works, this is the place to start.


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