Uploaded September 2025 | Updated September 2026, 2 weeks ago
Barry Ritholtz has spent decades showing how even seasoned pros sabotage their returns. Drawing on his new book, How Not to Invest, he lays out why process beats prediction, how to spot behavioral traps that snare advisors and clients, and the guardrails that keep emotions from wrecking portfolios. Expect straight talk and a sharper playbook you can put to work right away.
Barry Ritholtz has spent decades showing how even seasoned pros sabotage their returns. Drawing on his new book, How Not to Invest, he lays out why process beats prediction, how to spot behavioral traps that snare advisors and clients, and the guardrails that keep emotions from wrecking portfolios. Expect straight talk and a sharper playbook you can put to work right away.










