Uploaded November 2025 | Updated September 2026, 2 weeks ago

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The Diffusion of Innovations Theory explains how new ideas, products, and trends spread through a community in a predictable pattern. Introduced by sociologist Everett M. Rogers in 1962, it classifies people into five adopter categories: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.

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COLLABORATORS
Script: Jonas Koblin
Cartoon artist: Pascal Gaggelli
Producer: Selina Bador
Voice artist: Matt Abbott
Coloring: Nalin
Editing: Peera Lertsukittipongsa
Sound Design: Miguel Ojeda
Publishing: Vijyada Songrienchai

SOUNDTRACKS
Badly Behaved - Shaun Frearson
Music ID: Z2P1P4KFI0MZSKFY

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CHAPTER
00:00 Innovation path
00:13 Diffusion of innovations theory
00:23 The innovators
00:41 Early adopters
01:01 Early majority
01:18 Late majority
01:35 The laggards
01:51 Speed of diffusion
02:01 Roger’s definition
02:15 Adoption factors
03:12 What do you think?
03:34 Ending
03:48 Patrons credits

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