Uploaded April 2026 | Updated September 2026, 2 weeks ago
In the entire existence of our company, we've never made a public statement about politics.
Not because it wasn't relevant to what we do. We are a company focused on wellbeing — mentally, physically, and spiritually. And the way we engage with politics has a profound impact on all three.
It shapes whether people live in fear or in hope.
Whether they relate to each other through love or through hate.
Whether society feels connected or like it's turning into tribal warfare.
But our thinking has never mapped cleanly onto a single political framework. We've consistently found ourselves agreeing with certain things and strongly disagreeing with others — across both sides. And over time, the more tribal things became, the more alienated we felt from it.
Until we started to wonder whether that was by design.
So we started looking into it.
And what we found changed how we see everything. Because the more we dug in, the more we realized that a lot of what we're seeing in modern politics follows very specific psychological patterns. Patterns that look surprisingly similar to the dynamics researchers use to describe high-control groups. Cults.
That's not a metaphor or an exaggeration.
The people who study cults and the people who study politics are now citing each other's work. Because independently — across decades of research, across cultures, across countries — they've arrived at the same mechanisms.
And those mechanisms are operating on all of us. Right now.
Not just in the United States. You can see versions of this in France, the UK, Brazil, India. The specific issues change. The underlying playbook doesn't.
This episode is what we found. A research-backed breakdown of the four phases of political brainwash, the seven psychological tactics being used at scale across every major democracy, and the nine signs that you've already been affected — whether you know it or not.
This is not about telling you what to think. It's about showing you how thinking itself is being shaped.
And once you see it, you won't be able to unsee it.
Chapters:
0:00 - How We Got Here
4:33 - Phase 1 (Emotional)
5:08 - Find What You Care About
12:18 - Put On The Savior Complex
20:32 - Phase 2 (Social)
20:43 - Create Us Vs. Them
27:23 - Build The Shared Story
32:29 - Phase 3 (Cognitive)
32:46 - Create The Illusion of Progress
38:44 - Force The Narrative
40:58 - Phase 4 (Systemic)
41:45 - Accelerate The Brainwash
45:47 - Likelihood You’ve Been Brainwashed
56:45 - Taking Back Your Mind
Sources & Citations:
docs.google.com/document/d/1FY6nE2iyvS3Rcr-JFR6VZOND1JCYtNm1pcvR-ULiKI8/edit?tab=t.0
Pledge:
form.typeform.com/to/utz3Wc3y
Join Our Newsletter (The Nine):
mightypursuit.com/thenine
Mighty Pursuit Links:
Website: mightypursuit.com
Instagram: instagram.com/mightypursuit
TikTok: tiktok.com/@mightypursuit
X: https://x.com/MightyPursuit
For business inquiries: hello@mightypursuit.com
In the entire existence of our company, we've never made a public statement about politics.
Not because it wasn't relevant to what we do. We are a company focused on wellbeing — mentally, physically, and spiritually. And the way we engage with politics has a profound impact on all three.
It shapes whether people live in fear or in hope.
Whether they relate to each other through love or through hate.
Whether society feels connected or like it's turning into tribal warfare.
But our thinking has never mapped cleanly onto a single political framework. We've consistently found ourselves agreeing with certain things and strongly disagreeing with others — across both sides. And over time, the more tribal things became, the more alienated we felt from it.
Until we started to wonder whether that was by design.
So we started looking into it.
And what we found changed how we see everything. Because the more we dug in, the more we realized that a lot of what we're seeing in modern politics follows very specific psychological patterns. Patterns that look surprisingly similar to the dynamics researchers use to describe high-control groups. Cults.
That's not a metaphor or an exaggeration.
The people who study cults and the people who study politics are now citing each other's work. Because independently — across decades of research, across cultures, across countries — they've arrived at the same mechanisms.
And those mechanisms are operating on all of us. Right now.
Not just in the United States. You can see versions of this in France, the UK, Brazil, India. The specific issues change. The underlying playbook doesn't.
This episode is what we found. A research-backed breakdown of the four phases of political brainwash, the seven psychological tactics being used at scale across every major democracy, and the nine signs that you've already been affected — whether you know it or not.
This is not about telling you what to think. It's about showing you how thinking itself is being shaped.
And once you see it, you won't be able to unsee it.
Chapters:
0:00 - How We Got Here
4:33 - Phase 1 (Emotional)
5:08 - Find What You Care About
12:18 - Put On The Savior Complex
20:32 - Phase 2 (Social)
20:43 - Create Us Vs. Them
27:23 - Build The Shared Story
32:29 - Phase 3 (Cognitive)
32:46 - Create The Illusion of Progress
38:44 - Force The Narrative
40:58 - Phase 4 (Systemic)
41:45 - Accelerate The Brainwash
45:47 - Likelihood You’ve Been Brainwashed
56:45 - Taking Back Your Mind
Sources & Citations:
docs.google.com/document/d/1FY6nE2iyvS3Rcr-JFR6VZOND1JCYtNm1pcvR-ULiKI8/edit?tab=t.0
Pledge:
form.typeform.com/to/utz3Wc3y
Join Our Newsletter (The Nine):
mightypursuit.com/thenine
Mighty Pursuit Links:
Website: mightypursuit.com
Instagram: instagram.com/mightypursuit
TikTok: tiktok.com/@mightypursuit
X: https://x.com/MightyPursuit
For business inquiries: hello@mightypursuit.com
