Uploaded November 2022 | Updated September 2026, 4 hours ago
In this installment of our How They Made It series, we dive into the ins and outs of the an artist creating merch as an extension of their art, and how, as with music, merch has the power to shape culture. We join LA-based singer-songwriter mehro on his journey conceptualizing and creating a limited edition necklace tied to his release, Dark Corners/alchemy, and sold via his Spotify profile. Here he explores how and why making something physical that will resonate with your fanbase is impactful to both his fans and his own artistic expression.
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For more info from Spotify for Artists including articles, video series, and FAQs: artists.spotify.com
Subscribe to our YouTube channel: youtube.com/c/SpotifyforArtists
Follow us on X: twitter.com/spotifyartists
Follow us on Instagram: instagram.com/spotifyforartists
Follow us on TikTok: tiktok.com/@spotifyforartists
In this installment of our How They Made It series, we dive into the ins and outs of the an artist creating merch as an extension of their art, and how, as with music, merch has the power to shape culture. We join LA-based singer-songwriter mehro on his journey conceptualizing and creating a limited edition necklace tied to his release, Dark Corners/alchemy, and sold via his Spotify profile. Here he explores how and why making something physical that will resonate with your fanbase is impactful to both his fans and his own artistic expression.
...
For more info from Spotify for Artists including articles, video series, and FAQs: artists.spotify.com
Subscribe to our YouTube channel: youtube.com/c/SpotifyforArtists
Follow us on X: twitter.com/spotifyartists
Follow us on Instagram: instagram.com/spotifyforartists
Follow us on TikTok: tiktok.com/@spotifyforartists
