Uploaded April 2017 | Updated September 2026, 1 week ago

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Sell an identity, not a product.


Research Articles Used:
en.wikipedia.org/wiki/Marlboro_(cigarette)
en.wikipedia.org/wiki/Faust#In_psychotherapy
theatlantic.com/national/archive/2013/03/welcome-to-marlboro-country-philip-morris-stakes-a-last-claim-in-the-west/274056
theatlantic.com/business/archive/2015/02/the-real-marlboro-man/385447
k-message.com/marlboro-man-story
stopcorporateabuse.org/press-release/new-report-philip-morris-international-global-marketing-campaign-targets-teens
cancer.org/latest-news/the-study-that-helped-spur-the-us-stop-smoking-movement.html


Videos Referenced:
youtube.com/watch?v=hn3lAgvyJJo&t=12s
youtube.com/watch?v=gFDFiwu41s4
youtube.com/watch?v=eug4wbPSykc
youtube.com/watch?v=qvsTjZko2gw
youtube.com/watch?v=LV7PAuSMYwk
youtube.com/watch?v=1FdjBWP_eb0
youtube.com/watch?v=Q6dsRpVyyWs
youtube.com/watch?v=wibHcZ4FNbU
youtube.com/watch?v=brWMDAXQIoM
youtube.com/watch?v=6TrLgxvn0-U
youtube.com/watch?v=jE-YqHVsbJ4
youtube.com/watch?v=dU0jkP2cSV8
youtube.com/watch?v=uno-pMu1L-w
youtube.com/watch?v=Df32RijORLo
youtube.com/watch?v=1RZMct-6-JQ
youtube.com/watch?v=A3PDXmYoF5U
youtube.com/watch?v=Sv3xVOs7_No
youtube.com/watch?v=yQmpqvoEpws
youtube.com/watch?v=vAK97pTijJ0
youtube.com/watch?v=CT_uEV3q_ak
youtube.com/watch?v=7_uKMxhvnCk

Music - Lewis OfMan
Song: Diamant

*If you are an owner of one of these videos and feel that your video was not used in a Fair Use context, feel free to get in touch with me so that we can resolve it.