The Business of Fashion | How Marketplace Models Can Drive Growth in Fashion | #BoFLive @businessoffashion | Uploaded May 2022 | Updated October 2024, 8 hours ago.
In 2020, Huge reported that over 60 percent of all global online spending — totalling almost US$3 trillion — occurred through digital marketplaces. The pandemic was a catalyst for further acceleration. With search engines, social platforms and retailers all exploring marketplace models, how should fashion brands be utilising marketplaces to drive growth today?
BoF’s senior content strategist, Alice Gividen, meets Holden Bale, global head of commerce at Huge and Steve Dool, brand director at Depop, to discuss the most compelling innovations to the marketplace model, and how brands and end-consumers stand to benefit.
Holden Bale, Global Head of Commerce, Huge
Steve Dool, Brand Director, Depop
in conversation with Alice Gividen
This BoF Live is brought to you in partnership with Huge, a growth acceleration company that partners with the world’s most ambitious brands to transform user experiences, harness technologies to maximize return on value, and innovate on their business models to drive loyalty and growth. Learn more at hugeinc.com
CONNECT WITH THE BUSINESS OF FASHION:
Web: businessoffashion.com
Twitter: twitter.com/BoF
Facebook: https://www.facebook.com/businessoffa...
Instagram: instagram.com/BoF
LinkedIn: https://www.linkedin.com/company/the-...
Pinterest: https://www.pinterest.co.uk/fashionbu...
Newsletter: https://www.businessoffashion.com/new...
ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, businessoffashion.com
In 2020, Huge reported that over 60 percent of all global online spending — totalling almost US$3 trillion — occurred through digital marketplaces. The pandemic was a catalyst for further acceleration. With search engines, social platforms and retailers all exploring marketplace models, how should fashion brands be utilising marketplaces to drive growth today?
BoF’s senior content strategist, Alice Gividen, meets Holden Bale, global head of commerce at Huge and Steve Dool, brand director at Depop, to discuss the most compelling innovations to the marketplace model, and how brands and end-consumers stand to benefit.
Holden Bale, Global Head of Commerce, Huge
Steve Dool, Brand Director, Depop
in conversation with Alice Gividen
This BoF Live is brought to you in partnership with Huge, a growth acceleration company that partners with the world’s most ambitious brands to transform user experiences, harness technologies to maximize return on value, and innovate on their business models to drive loyalty and growth. Learn more at hugeinc.com
CONNECT WITH THE BUSINESS OF FASHION:
Web: businessoffashion.com
Twitter: twitter.com/BoF
Facebook: https://www.facebook.com/businessoffa...
Instagram: instagram.com/BoF
LinkedIn: https://www.linkedin.com/company/the-...
Pinterest: https://www.pinterest.co.uk/fashionbu...
Newsletter: https://www.businessoffashion.com/new...
ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, businessoffashion.com
