Uploaded March 2026 | Updated September 2026, 1 week ago
In this episode of Take A Seat In, Siddarth Menon (Former CMO, Epigamia) breaks down the foundations of marketing that are often misunderstood.
Marketing is not just advertising or communication. At its core, it is about creating value, understanding human motivations, and building meaning around products and brands.
Drawing from his 20+ years of experience across Colgate, Coca-Cola, and Epigamia, Siddarth explains the frameworks that guide real marketing decisions inside leading companies.
In this session you’ll learn:
• Why marketing is much more than communication
• The four core pillars of marketing - Create, Communicate, Deliver, Capture Value
• Why consumer insights are the foundation of strong brands
• The 5 Whys framework used to uncover real consumer motivations
• Why people buy brands for emotion, identity, and meaning, not just functionality
This session was recorded inside a Brand Strategy class at Crucible Institute of Management, where industry leaders regularly work with students on real business thinking.
Crucible’s learning model focuses on practice, experimentation, and real market exposure rather than traditional lecture-based education.
Interested in joining Crucible?
👉 Explore their flagship 2-Year PGPM and apply here: cutt.ly/NtTk1Xjl
In this episode of Take A Seat In, Siddarth Menon (Former CMO, Epigamia) breaks down the foundations of marketing that are often misunderstood.
Marketing is not just advertising or communication. At its core, it is about creating value, understanding human motivations, and building meaning around products and brands.
Drawing from his 20+ years of experience across Colgate, Coca-Cola, and Epigamia, Siddarth explains the frameworks that guide real marketing decisions inside leading companies.
In this session you’ll learn:
• Why marketing is much more than communication
• The four core pillars of marketing - Create, Communicate, Deliver, Capture Value
• Why consumer insights are the foundation of strong brands
• The 5 Whys framework used to uncover real consumer motivations
• Why people buy brands for emotion, identity, and meaning, not just functionality
This session was recorded inside a Brand Strategy class at Crucible Institute of Management, where industry leaders regularly work with students on real business thinking.
Crucible’s learning model focuses on practice, experimentation, and real market exposure rather than traditional lecture-based education.
Interested in joining Crucible?
👉 Explore their flagship 2-Year PGPM and apply here: cutt.ly/NtTk1Xjl
