Uploaded January 2026 | Updated September 2026, 2 weeks ago

---

Popular fashion probably isn’t the first thing you think of when you think of Maine. But recently the “Maine” aesthetic is trending… online and in person.

Whether it's the “coastal grandmother” look, "fisherman aesthetic," or outdoor apparel like flannels and work boots, Maine is making a name for itself in the fashion world.

So, what exactly is Maine fashion? And where did it come from? That’s what we’re diving into on this episode of Maine Explained.

Love what you see on Maine Public's YouTube channel? Like, comment, and support your local public media station by donating at mainepublic.org/donateyoutube

Production Credits:
Tulley Hescock — Host, Writer, Video Editor, Videographer
Esta Pratt-Kielley — Supervising Producer, Writer, Videographer
Nik Sparlin — Video Editor, Motion Graphics Designer
Lucy Santerre — Marketing and Promotion Support
Mark Simpson — Director of News and Public Affairs
Andrew Catalina — News Editor

Other materials, in order of appearance:
Instagram
TikTok
Shutterstock
AP
New York Times
Google Maps
Lubec Memorial Library
Maine Historical Society
MaineToday Media
Maine Forest Service
L.L. Bean
Sartorially Inclined
Workman Publishing
Vogue

Music by:
L Ray Music / Shutterstock
James Roberts / DeWolfe Music

Maine Explained is a Maine Public production.

00:00 Intro
1:10 Maine's Fashion History
6:27 Viral Social Media Trends
7:27 A Style to Emulate
8:07 Credits