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JayWongTV | How Long Should A Podcast Be? Making Great Content To Listen To @JayWongTV | Uploaded October 2018 | Updated October 2024, 5 minutes ago.
How long should a podcast be? Making great content to listen to can be a delicate balancing act, especially when it comes to how long it needs to be. You don’t want it to be so long people lose interest. At the same time, if your audience is demanding more and longer content you need to give them what they want.

Download my Podcast Creation Roadmap at bit.ly/2mFqdWM for more great tips on how to create the perfect podcast.

You’ll see lots of people out there trying to give advice about “the perfect podcast length.” The truth is, it all hinges on the type of show you're looking to build. Making great content to listen to depends on picking a length that suits your listeners, your topic, and your individual personality.

I’ve found that talks, keynotes, and interviews can last anywhere from 30 minutes to 2 hours without losing my audience. For episodes like this one, where I’m giving how-to advice, I keep it short and sweet – get on, give the information, and get off. So how long should a podcast be? How long does it need to be?

You should get to know your audience really well. For instance, here in North America where I’m based, the average commute to work is about 25 minutes. That’s a great length to target. People can listen to you on their way to work. You can slot right into their daily lives. If they like your content you can build repeat viewers just because you hit that sweet spot time-wise.

The most important thing when it comes to making great content to listen to is that you’re concerned with the value that you're giving, not the length of the podcast. How long should a podcast be? It should be long enough to cover the subject, but short enough to pique your viewers’ interest. The perfect podcast length is a moving target and, if you know your brand well, you’ll be able to hit it.

Don’t forget to give this video a thumbs-up and subscribe to my channel! And watch my video “Getting Your Podcast Noticed” at bit.ly/2PdASUI for more insider podcasting info.
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