Uploaded May 2019 | Updated September 2026, 56 minutes ago
Outerloop Coaching co-founder Mike Mowery has nurtured the careers of many artists from the garage to theatres around the world, so don't miss his advice!
Get our free Music Management Primer today at outerloopcoaching.com
Mike Mowery says all the time - "great content, done consistently, over time" is what is the recipe for the success of his clients. And while not every client becomes a rock star, enough do that this mantra seems to be correct. Here is why it works!
We all overestimate what we can accomplish in one year, and UNDERESTIMATE what we can accomplish in five.
Talent plus effort plus opportunity is what makes you successful as a musician in the music business, but effort is exponential.
Effort today will pay dividends in the future, as long as you sustain your efforts. What's even better is today's efforts will provide exponential results for future efforts.
So nurture your talent and pursue opportunities, but be sure to consistently put in great effort into your career to provide great results in the future.
Visit outerloopcoaching.com to download the Music Management Primer for free today!
Please like and comment below!
Thank you for subscribing to Outerloop Coaching and Outerloop Records. Hit the bell to get alerts when a new video is released!
More on this topic and much more can be found at outerloopcoaching.com
Outerloop Coaching co-founder Mike Mowery has nurtured the careers of many artists from the garage to theatres around the world, so don't miss his advice!
Get our free Music Management Primer today at outerloopcoaching.com
Mike Mowery says all the time - "great content, done consistently, over time" is what is the recipe for the success of his clients. And while not every client becomes a rock star, enough do that this mantra seems to be correct. Here is why it works!
We all overestimate what we can accomplish in one year, and UNDERESTIMATE what we can accomplish in five.
Talent plus effort plus opportunity is what makes you successful as a musician in the music business, but effort is exponential.
Effort today will pay dividends in the future, as long as you sustain your efforts. What's even better is today's efforts will provide exponential results for future efforts.
So nurture your talent and pursue opportunities, but be sure to consistently put in great effort into your career to provide great results in the future.
Visit outerloopcoaching.com to download the Music Management Primer for free today!
Please like and comment below!
Thank you for subscribing to Outerloop Coaching and Outerloop Records. Hit the bell to get alerts when a new video is released!
More on this topic and much more can be found at outerloopcoaching.com
![How to Get Signed to an Independent Record Label [UPDATED FOR 2019]](https://i.ytimg.com/vi/TJz8WSN_MI0/mqdefault.jpg "How to Get Signed to an Independent Record Label [UPDATED FOR 2019]
You CAN sign to a record label, but you need to know what the modern music industry is looking for. We tell you exactly what they want to see in this video.
Visit http://www.outerloopcoaching.com to download the Music Management Primer for free today!
Please like and comment below!
Thank you for subscribing to Outerloop Coaching and Outerloop Records. Hit the bell to get alerts when a new video is released!
More on this topic and many others can be found at http://www.outerloopcoaching.com
In this weeks video I discuss four ways how to get signed to a record label - GUARANTEED. They work every time. With every developing artist Outerloop Management and Outerloop Records signs, the goal is to accomplish ALL of these. The challenge is actually DOING them. But theres no magic. You can do them too. You just need to know what these are, set your sights, and execute. So, watch the video to find out what they are!
What does getting signed to a record label mean?
A record label has one function - releasing music to the public to sell or stream. If your response is well, I can do that myself! you are absolutely right. The value of a record labels offer to you as an artist is what they will do beyond this function.
The independent record label team
Some independent record labels are one-person ventures. Others can have a robust staff of full-time employees. All record labels have a team, internal or contracted, who need to work selling your album or EP. Beware any solo project independent labels who wont or cant tell you who the team of people will be working your release. Sometimes starting a record label sounds like a cool way to introduce oneself at a party. But a record label is expensive and time-consuming in the trenches. If a record label cant do more than you can do for yourself, they arent worth signing to unless under extremely particular and rare circumstances.
The record label team will include talented people who may share many responsibilities between them. A record label should:
organize and produce the release assets (with artist input)
release your digital album to all streaming sites
manufacture physical copies of your album
release your physical album to distributors / stores
seek opportunities for visibility on streaming / in physical outlets
organize your release rollout schedule for maximum sales and streams / momentum
promote your album to media
promote your album to radio
seek opportunities to monetize your album recordings (ie sync opportunities in tv/film/video games)
seek opportunities for touring (but this is generally NOT their responsibility)
Much more!
The music industry validation
There is a value to being a signed recording artist. But this value is both fleeting and varying. It is fleeting because, while you will be able to leverage your newly-minted status to get booking agents, managers, media, and other industry to return emails and consider you for opportunities, the opportunities will degrade over time. Being signed for a few years having little to nothing to show for it will soon be as much, or bigger, a turn-off as an artist without a record deal.
The value also varies. Strong streaming and social media numbers can be stand-ins for record deal validation. And not every record label is the same. Some will open nearly every door you knock on. Others are unknown to the industry and will be looked upon skeptically.
The leveraging of pre-existing relationships
Every record label has pre-existing relationships with other members of the music industry they can leverage to your advantage. Media, booking and touring, streaming sites, merchandising - there is an infinite number of possibilities a record label can bring you and your band. Make sure to ask about some of these relationships while still in the consideration phase. Being connected positively with a single person who can provide your band the right opportunity can be enough to make your entire career. Of course, you could also make those connections yourself.
Conversely, some independent record labels have pre-existing relationships that are toxic and will taint you and your band by association. Be sure you research every record label you consider signing with to find out any instances of political or social ideas you dont wish to be associated with. And ask around people in the industry you know to find out if there are significant rivalries or hostilities that could negatively impact your career. Most long-lasting record labels have few to none of these toxic issues. But its also hard to be in any business for a long time without upsetting someone along the way. Do your research.
See you next week!")
![How to Be Successful in Music Faster Than Its Ever Been Possible Before [UPDATED FOR 2019]](https://i.ytimg.com/vi/Vhx_J5QAaD0/mqdefault.jpg "How to Be Successful in Music Faster Than Its Ever Been Possible Before [UPDATED FOR 2019]
Here is how to find success in your music career sooner than you may have thought possible. The world is moving fast - why not your music career?
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Build a team around you to accomplish more in the music business
Its funny. Ive been thinking about building a quiz so musicians can find out what kind of a band member they are. Theres the person who blows in and out of rehearsals, not answering phone calls or messages until gig-day (if youre lucky). Theres the person who volunteers to help with everything but is then too busy to do them. Theres the person who only ever says no to every idea but never has an idea of their own that doesnt really, really suck (or put them at the center).
And then theres you.
Its a lonely journey building your bands success. Often times, when the band succeeds, its the bands success. And when the band doesnt, its your fault.
But having a team around you is vital to accomplish more in the music business. And if your bandmates wont or cant be the team you need to help, you need to locate fans, friends, and family members who will.
Delegation is the key to management, is one of my favorite pieces of advice from my original music business mentor. Build a team, and delegate the tasks you need done to your team members. Start with the tasks youre not good at or just really dont want to do. Reward and celebrate your team members. Have regular group meetings so everyone can be held accountable to each other. If you have a talent for cooking, cater the meetings. Keep everyone engaged and motivated. And be loyal to them when they help you succeed.
Be sure to download Mike Mowerys Music Management Primer and read it. Mike details who the team members are and what they do.See you next week!")
