Uploaded April 2026 | Updated September 2026, 4 hours ago
Recorded on February 16, 2026
Stu Seltzer, _The Seltzer Licensing Group_
Discover how to grow your business through the power of brand licensing. In this dynamic session, Stu Seltzer—co-author of Brand Licensing for Dummies and a 20-year faculty member at NYU—will share proven strategies, real-world insights, and toy industry case studies that demonstrate how licensing can drive sales and expand market reach.
Learn how companies like LEGO, Hasbro, Mattel, and many others have used licensing to transform their brands and unlock new revenue streams. Whether you're new to licensing or looking to sharpen your strategy, this course will provide the tools and inspiration to take your business to the next level.
Recorded on February 16, 2026
Stu Seltzer, _The Seltzer Licensing Group_
Discover how to grow your business through the power of brand licensing. In this dynamic session, Stu Seltzer—co-author of Brand Licensing for Dummies and a 20-year faculty member at NYU—will share proven strategies, real-world insights, and toy industry case studies that demonstrate how licensing can drive sales and expand market reach.
Learn how companies like LEGO, Hasbro, Mattel, and many others have used licensing to transform their brands and unlock new revenue streams. Whether you're new to licensing or looking to sharpen your strategy, this course will provide the tools and inspiration to take your business to the next level.
