How LG U+ Scales AI Agents for 30M+ Users (Evaluation-Driven Dev) @arizeai
How LG U+ Scales AI Agents for 30M+ Users (Evaluation-Driven Dev)  @arizeai
Uploaded August 2026 | Updated September 2026, 3 weeks ago
When building autonomous AI agents for an AI Contact Center (AICC) serving over 30 million subscribers, traditional software testing breaks down. Because domain-specific customer service answers are often unquantified and ambiguous, production reliability requires a structural shift to Evaluation-Driven Development (EDD).

In this case study, MinKyu Ha (AICC Development Team Leader at LG U+) breaks down how LG U+ integrated Arize Observe to build an automated, closed-loop evaluation pipeline. By streaming trace data directly via API, LG U+ eliminated manual evaluation overhead, optimized intermediate tool-selection and routing paths, and paired automated agentic evals with human "Knowledge Masters" (KMs).

Chapters:
00:00 Introduction
00:44 What is LG U+ building with AI?
01:20 What feedback signal matters most?
01:34 How do traces become continuous improvement?
02:19 What became automated?
02:39 Why is contact-center evaluation hard?
03:57 What did Observe clarify for you?

Resources:
🔬 Phoenix (open source): phoenix.arize.com
đź”— Arize AX: arize.com

đź“– OpenInference: github.com/Arize-ai/openinference
đź“– Phoenix docs: docs.arize.com/phoenix

How is your engineering team combining automated LLM evals with human domain expert feedback? Share your pipeline design in the comments below!
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How LG U+ Scales AI Agents for 30M+ Users (Evaluation-Driven Dev)

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