How language shapes public opinion with Dr. Efrén Pérez @OpinionScience
How language shapes public opinion with Dr. Efrén Pérez  @OpinionScience
Uploaded November 2022 | Updated September 2026, 3 weeks ago
Efrén Pérez is a professor is a professor of Political Science and Psychology at UCLA. He studies political attitudes and behaviors among various racial and ethnic groups in the United States. With Margit Tavits, he recently co-wrote the book Voicing Politics: How Language Shapes Public Opinion. The book is a fascinating summary of research they have conducted testing how the unique characteristics of the language your speak can shape your political opinions. Languages around the world differ in their emphasis on gender or on the future, which shapes how speakers think in those terms. Languages also carry meaning as to their status in society, which can also affect people's opinions about race and ethnicity.

In our conversation, Efrén shares how he got interested in language, what they've found in this research, and what questions they're tackling now.

Episode 66 of Opinion Science, Released November 7, 2022. Produced and hosted by Andy Luttrell.

For more information, visit the episode webpage: opinionsciencepodcast.com/episode/your-language-shapes-your-views-with-efren-perez

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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How language shapes public opinion with Dr. Efrén Pérez

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