Uploaded March 2026 | Updated September 2026, 2 weeks ago

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FULL EP: youtu.be/TDyGjBdXPT4?si=n9Lk6dEh-buFzZLJ

The man who signed Kanye West to Adidas and built Yeezy into a $1.8 billion empire tells the full story for the first time. Jon Wexler reveals the phone calls, the ultimatum from his boss, and how Adidas went from the 5th largest sneaker brand to a $60 billion market cap.

#AllTheSmokeProductions #kanyewest #AllTheSmoke #yeezy #adidas

Listen on Apple podcasts:
All The Smoke - podcasts.apple.com/us/podcast/all-the-smoke/id1483638752
KG Certified - podcasts.apple.com/us/podcast/kg-certified/id1681173392
BULLY BALL - podcasts.apple.com/us/podcast/bully-ball-with-rachel-nichols-demarcus-cousins/id1715205016
Forgotten Seasons - podcasts.apple.com/us/podcast/forgotten-seasons/id1572299955
Morning Kombat - podcasts.apple.com/us/podcast/morning-kombat-with-luke-thomas-and-brian-campbell/id1471183444

Listen on Spotify podcasts:
All The Smoke - open.spotify.com/show/3Cdge5G5apw1LsC8jGcl4j
KG Certified - open.spotify.com/show/6prbJx4Jxhk00P9d6B9szd
BULLY BALL - open.spotify.com/show/40E66eARk2t5TaxbppnQHK
Forgotten Seasons - open.spotify.com/show/5hgAmM5QZhuvl695KCD7xo
Morning Kombat - open.spotify.com/show/6UidjqtJTs7yX2p3lFNwBX

Instagram:
All The Smoke - instagram.com/allthesmoke
All The Smoke Productions - instagram.com/allthesmoke.productions
KG Certified - instagram.com/kgcertified
Truth Lounge - instagram.com/truthloungeshow/?hl=en
Forgotten Seasons - instagram.com/forgottenseasonsnba
Morning Kombat - instagram.com/morningkombat
ATS Fight - instagram.com/atsfight
ATS Boxing - instagram.com/atsboxing

Tik Tok:
All The Smoke Productions - tiktok.com/@allthesmokeproductions
Morning Kombat - tiktok.com/@morningkombat
ATS Boxing - tiktok.com/@atsboxing
KG Certified - tiktok.com/@kg
Forgotten Seasons - tiktok.com/@forgottenseasonsnba

X:
All The Smoke Production - https://x.com/allthesmokeprod
Morning Kombat - https://x.com/morningkombat
ATS Fight - https://x.com/ats_fight
ATS Boxing - https://x.com/atsboxing
KG Certified - https://x.com/KevinGarnett5KG
Forgotten Seasons - https://x.com/FSNBA_