Uploaded February 2024 | Updated September 2026, 2 weeks ago

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In 1991, during one of FOX's regular staff meetings, FOX president Jamie Kellner started talking about the Super Bowl, Kellner believed his network could capitalize on the Super Bowl even though CBS had the rights to air the game.

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Sources:
revolt.tv/article/2022-07-16/180803/damon-wayans-says-in-living-color-influenced-super-bowl-halftime-shows
rollingstone.com/culture/culture-features/super-bowl-half-time-in-living-color-wayans-122887
theroot.com/in-living-color-changed-expectations-for-the-super-bowl-1850070619
mentalfloss.com/posts/in-living-color-changed-super-bowl-halftime-show-1990s