Uploaded December 2025 | Updated September 2026, 10 hours ago
Over the past year, Rob Hallam has been furiously building in public on X/Twitter. He posts every day and has grown his app to over $10K/month. In this video, Rob breaks down his build in public playbook and how anyone can use the power of the internet to build their own successful saas.
Grab the Personal Brand Playbook → build.starterstory.com/build/playbook-personal-brand?utm_source=youtube&utm_campaign=rob-build-playbook
Build an app with AI → build.starterstory.com/?utm_source=youtube&utm_campaign=robhallam
Follow Rob: https://x.com/robj3d3
Check out SuperX: https://superx.so/
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Intro
1:19 - Who is Rob Hallam
2:00 - Overview of the app
2:30 - App analytics
3:33 - Rob’s background
4:34 - Breakthrough story
6:19 - How building in public changed Rob’s life
9:08 - The Build in Public Playbook (free download)
10:16 - Step-by-Step process for building an audience
15:49 - How SuperX works
17:16 - Tech stack
18:17 - Final advice
19:04 - Pat’s notes and reflections
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Over the past year, Rob Hallam has been furiously building in public on X/Twitter. He posts every day and has grown his app to over $10K/month. In this video, Rob breaks down his build in public playbook and how anyone can use the power of the internet to build their own successful saas.
Grab the Personal Brand Playbook → build.starterstory.com/build/playbook-personal-brand?utm_source=youtube&utm_campaign=rob-build-playbook
Build an app with AI → build.starterstory.com/?utm_source=youtube&utm_campaign=robhallam
Follow Rob: https://x.com/robj3d3
Check out SuperX: https://superx.so/
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Intro
1:19 - Who is Rob Hallam
2:00 - Overview of the app
2:30 - App analytics
3:33 - Rob’s background
4:34 - Breakthrough story
6:19 - How building in public changed Rob’s life
9:08 - The Build in Public Playbook (free download)
10:16 - Step-by-Step process for building an audience
15:49 - How SuperX works
17:16 - Tech stack
18:17 - Final advice
19:04 - Pat’s notes and reflections
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
