How H&M Group is exploring circular business models in The Fashion ReModel @EllenMacArthurFoundation
How H&M Group is exploring circular business models in The Fashion ReModel  @EllenMacArthurFoundation
Uploaded June 2025 | Updated September 2026, 3 weeks ago
How do we keep clothes in use at their highest value and make money without having to make new clothes? In this episode of The Circular Economy Show, we explore the Ellen MacArthur Foundation’s demonstration project, the Fashion ReModel, and hear from one of its participants: H&M Group.

Pippa is joined by Chloe Holland from the Foundation’s fashion team to discuss how The Fashion ReModel participants are working to scale circular business models like resale, rental, repair, and remaking. We also hear from Sara Eriksson, Business expert, Circular business models at the H&M Group, a participant of The Fashion ReModel.

Listen to this episode to hear about:

🟣 The ambitions of The Fashion Remodel, including how its participants are embracing the long-term strategic advantages of circular business models
👚 Sellpy, the H&M Group resale platform
⛔️ Some of the challenges of applying circular economy principles to fashion in a linear economy
💰 The role of policy and finance in making circular business models commercially viable at scale

Find out more about the Ellen MacArthur Foundation’s The Fashion ReModel at ellenmacarthurfoundation.org/the-fashion-remodel/overview?utm_campaign=fashion-remodel-25&utm_medium=podcast&utm_source=ce_show_podcast&utm_content=FORMAT_Podcast/TOPIC_Fashion&utm_term=AUD_Decisionmakers/SUBAUD_Business

If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

#fashion #business #podcast
------
Thank you for watching this video. The Ellen MacArthur Foundation is an international charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.

Subscribe to The Ellen MacArthur Foundation for more insightful videos -youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1

Find out more about our work here: ellenmacarthurfoundation.org

Follow us online on these channels:
Instagram: instagram.com/EllenMacArthurFoundation
LinkedIn: linkedin.com/company/ellen-macarthur-foundation
Website: ellenmacarthurfoundation.org
How H&M Group is exploring circular business models in The Fashion ReModelEpisode one: The Beginning: Using Forgotten Ingredients | Redesigning Food: Behind the scenesChallenging traditional tequila production #shortsThere are no alternatives #shortsLiving within planetary boundaries: the circular economyThe circular economy story in China #shortsApplying regenerative design to everyday life | The origins of the circular economyThreads of change | Other Ways of LivingLiving within planetary boundaries: the circular economy | Trailer #shortsScaling circular business models: It makes fashion senseBiomimicrys role in transforming industries | The origins of the circular economyThe robust properties of the cactus plant #shorts
Ellen MacArthur Foundation |

How H&M Group is exploring circular business models in The Fashion ReModel

SHARE TO X SHARE TO REDDIT SHARE TO FACEBOOK WALLPAPER