How HL Display improved the on-shelf messaging and visibility of GSK’s toothpaste brand, Paradontax @TobiiOfficial
How HL Display improved the on-shelf messaging and visibility of GSK’s toothpaste brand, Paradontax  @TobiiOfficial
Uploaded December 2022 | Updated September 2026, 2 days ago
Pharmaceutical company GSK wanted to improve the impact of their toothpaste brand, Paradontax. Find out how HL Display partnered with Tobii to bring eye tracking insights to their in-store messaging and design.

Read the whole story here:
tobii.com/resource-center/customer-stories/how-hl-display-improved-the-on-shelf-messaging-and-visibility
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How HL Display improved the on-shelf messaging and visibility of GSK’s toothpaste brand, Paradontax

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