Uploaded August 2026 | Updated September 2026, 3 weeks ago
We went behind the scenes to see how Ferrero, an Italian company, is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans.
Editor's note: This video mistakenly included footage of M&M's and Snickers when talking about products made with compound chocolate (at 15:04, 15:44, and 15:46). Because M&M's and Snickers use real milk chocolate, we have blurred the footage and are working to replace it with accurate visuals.
Read "Nutella's empire is making a multibillion-dollar play for America's snack market": bit.ly/3SCDqSs
00:00 - Intro
01:42 - Inside the Franklin Park Factory
02:01 - Buying American Brands
06:47 - Investing In R&D
09:23 - How Nutella Was Invented
10:18 - Nutella Peanut
11:10 - Ferrero's Ingredient Sourcing
12:50 - Ferrero's Bloomington Chocolate Factory
14:10 - Building a New Factory For Kinder Bueno
17:23 - Can Ferrero Win Over America?
19:05 - Credits
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#ferrero #nutella #kinderbueno #madeinamerica
WATCH MORE:
Inside The Chip Factory 1,000 Times Cleaner Than An Operating Room
youtu.be/IJSbWTpnYSQ
Inside The Dubai Chocolate Boom And The Factories Racing To Keep Up
youtu.be/nqn9Bzoa04E
How The Oldest Chocolate House In New York City Survived A Century
youtu.be/kAsqOlHXzDg
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How Ferrero Went From Nutella To A Global Candy Empire | Made In America
We went behind the scenes to see how Ferrero, an Italian company, is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans.
Editor's note: This video mistakenly included footage of M&M's and Snickers when talking about products made with compound chocolate (at 15:04, 15:44, and 15:46). Because M&M's and Snickers use real milk chocolate, we have blurred the footage and are working to replace it with accurate visuals.
Read "Nutella's empire is making a multibillion-dollar play for America's snack market": bit.ly/3SCDqSs
00:00 - Intro
01:42 - Inside the Franklin Park Factory
02:01 - Buying American Brands
06:47 - Investing In R&D
09:23 - How Nutella Was Invented
10:18 - Nutella Peanut
11:10 - Ferrero's Ingredient Sourcing
12:50 - Ferrero's Bloomington Chocolate Factory
14:10 - Building a New Factory For Kinder Bueno
17:23 - Can Ferrero Win Over America?
19:05 - Credits
------------------------------------------------------
#ferrero #nutella #kinderbueno #madeinamerica
WATCH MORE:
Inside The Chip Factory 1,000 Times Cleaner Than An Operating Room
youtu.be/IJSbWTpnYSQ
Inside The Dubai Chocolate Boom And The Factories Racing To Keep Up
youtu.be/nqn9Bzoa04E
How The Oldest Chocolate House In New York City Survived A Century
youtu.be/kAsqOlHXzDg
Business Insider is a global newsroom covering business, technology, innovation, and the economy.
Visit our homepage for the top stories of the day: businessinsider.com/?utm_source=youtube
Sign up for our newsletters: businessinsider.com/subscription/newsletter?utm_source=youtube
Find Business Insider on Facebook: facebook.com/businessinsider
... on Instagram: instagram.com/businessinsider
... on X: https://x.com/BusinessInsider
... on TikTok: tiktok.com/@businessinsider
How Ferrero Went From Nutella To A Global Candy Empire | Made In America
