Uploaded August 2026 | Updated September 2026, 2 weeks ago
What does it take to lead marketing of one of the largest self storage operators in the nation through a global pandemic, multiple billion-dollar acquisitions, and the dawn of AI? In episode 13 of the Inside Extra Space Storage podcast, McKall Morris sits down with Dayna Hathaway, Chief Marketing Officer at Extra Space Storage, to talk about her 26-year career building the Extra Space Storage marketing team from the ground up.
Learn how Hathaway thinks about the intersection of data and creativity, how the National Solutions Center evolved far beyond a call center, and what she personally does when she hits a creative wall.
Follow the podcast:
Apple Podcasts: podcasts.apple.com/us/podcast/inside-extra-space-storage/id1891824905
Spotify: open.spotify.com/show/6EWXGUBUXbfkF4KiEVm67B
Explore more:
Read the full episode: extraspace.com/inside-exr/podcast/s1-e13-dayna-hathaway-marketing
Apply to Extra Space Storage: careers.extraspace.com
Find storage near you: extraspace.com/storage/facilities
00:00 About Inside Extra Space Storage Podcast
01:25 Building Extra Space Marketing Over 26 Years
03:33 AI and the Next Marketing Transformation
05:15 How Data Shapes Customer Experience
06:17 What First-Time Storage Customers Should Know
08:17 Curiosity, Grit, and Marketing Innovation
09:49 How to Get Unstuck Creatively
11:53 Mentorship and a Personal Board of Directors
15:08 Leadership, Accountability, and Hiring Experts
17:35 How the National Solutions Center Evolved
20:07 Collaboration and Checking Ego at the Door
21:54 Final Thoughts and Team Recognition
About Extra Space Storage
Extra Space Storage owns and/or operates more than 4,200 self storage properties in 43 states and Washington, D.C. The company offers secure, conveniently located storage solutions for personal, business, boat, and RV needs, with more than 2.9 million units nationwide.
#InsideEXR #ExtraSpaceStorage #SelfStorageMarketing
What does it take to lead marketing of one of the largest self storage operators in the nation through a global pandemic, multiple billion-dollar acquisitions, and the dawn of AI? In episode 13 of the Inside Extra Space Storage podcast, McKall Morris sits down with Dayna Hathaway, Chief Marketing Officer at Extra Space Storage, to talk about her 26-year career building the Extra Space Storage marketing team from the ground up.
Learn how Hathaway thinks about the intersection of data and creativity, how the National Solutions Center evolved far beyond a call center, and what she personally does when she hits a creative wall.
Follow the podcast:
Apple Podcasts: podcasts.apple.com/us/podcast/inside-extra-space-storage/id1891824905
Spotify: open.spotify.com/show/6EWXGUBUXbfkF4KiEVm67B
Explore more:
Read the full episode: extraspace.com/inside-exr/podcast/s1-e13-dayna-hathaway-marketing
Apply to Extra Space Storage: careers.extraspace.com
Find storage near you: extraspace.com/storage/facilities
00:00 About Inside Extra Space Storage Podcast
01:25 Building Extra Space Marketing Over 26 Years
03:33 AI and the Next Marketing Transformation
05:15 How Data Shapes Customer Experience
06:17 What First-Time Storage Customers Should Know
08:17 Curiosity, Grit, and Marketing Innovation
09:49 How to Get Unstuck Creatively
11:53 Mentorship and a Personal Board of Directors
15:08 Leadership, Accountability, and Hiring Experts
17:35 How the National Solutions Center Evolved
20:07 Collaboration and Checking Ego at the Door
21:54 Final Thoughts and Team Recognition
About Extra Space Storage
Extra Space Storage owns and/or operates more than 4,200 self storage properties in 43 states and Washington, D.C. The company offers secure, conveniently located storage solutions for personal, business, boat, and RV needs, with more than 2.9 million units nationwide.
#InsideEXR #ExtraSpaceStorage #SelfStorageMarketing
