Uploaded January 2026 | Updated September 2026, 3 weeks ago

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✨ How do ads convince us to buy or do something?

In this video, we explore the three main persuasive appeals used in advertising: ethos, pathos, and logos. You’ll learn what each appeal means, how they work, and how advertisers use them to influence an audience.

We’ll also look at a few ads together and practice identifying which appeals they use. By the end, you’ll be able to spot these strategies in all kinds of media and better understand how persuasion works.

📝 You’ll learn:
• What ethos, pathos, and logos are
• How ads use these appeals
• How to recognize persuasive techniques in everyday media

✔️ Great for classrooms, at-home practice, and learners of all ages

00:00 Intro
01:01 Appeals to ethos
01:35 Appeals to pathos
02:13 Appeals to logos
02:51 Example 1
04:02 Example 2
05:18 Example 3
06:49 Outro

Keep practicing this topic here: ixl.com/ela/grade-7/identify-appeals-to-ethos-pathos-and-logos-in-advertisements?utm_source=youtube&utm_medium=social&utm_campaign=YT-Tutorials