Gittemary Johansen | how environmentalism became "women's work" // toxic masculinity and the eco gender gap @Gittemary | Uploaded September 2023 | Updated October 2024, 6 hours ago.
also watch my femininity in the zero waste movement analysis here:

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sources:

hbr.org/2009/09/the-female-economy#:~:text=Their%20%2413%20trillion%20in%20total,or%20underestimate%20the%20female%20consumer.
mintel.com/press-centre/the-eco-gender-gap-71-of-women-try-to-live-more-ethically-compared-to-59-of-men/#:~:text=The%20eco%20gender%20gap%3A%2071,compared%20to%2059%25%20of%20men&text=While%20consumers%20are%20increasingly%20interested,to%20maintaining%20good%20environmental%20habits.
theguardian.com/environment/2020/feb/06/eco-gender-gap-why-saving-planet-seen-womens-work
academic.oup.com/jcr/article-abstract/43/4/567/2630509?login=false

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