Uploaded October 2025 | Updated September 2026, 2 weeks ago

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A green that feels like the family camping trip of 1987. A Kodachrome red that tastes like tomato soup on a snowy day.

That’s the nostalgia Amanda Russell, senior manager for color and print at REI Co-op, tapped into when creating the timeless palette: REI Archive Colors.

Her team pored over every REI catalog since 1967, tracing the reds, blues, yellows and greens that have always felt like home in the outdoors, and like us.

Explore our new forever hues in the REI Co-op Campwell collection: rei.com/b/rei-co-op/f/pl-campwell

Become an REI member: rei.com/membership

This is an REI Co-op Studios production
Producer / Director: Amy Enser
Cinematography: Jonathan Houser, Amy Enser
Editor: Eric Munch
Executive Producer: Joe Crosby

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