Uploaded April 2016 | Updated September 2026, 1 week ago

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How do you demonstrate that your festival makes an economic impact to the community? San Sebastian Film Festival delivers 3.2 million euros of hotel bookings per festival and here Roberto Cueto talks you through their approach to proving their worth in this video, telling you:

•How to show your festival adds to your city's international reputation
•How to demonstrate that public funding for your festival will unlock big benefits for tourists and locals alike
•How to demonstrate the value of the free advertising your festival gives its host city

This presentation was delivered at Film Festival Symposium - Vilnius, as part of the Vilnius International Film Festival. The event was supported by Creative Europe - MEDIA Programme. To read more and see other presentations and top tips from festivals, click here: independentcinemaoffice.org.uk/blog/filmfestivalsymposium and to read about Developing Your Film Festival, ICO's bespoke training course for film festivals, click here: independentcinemaoffice.org.uk/training/dyff2016

Videography by Cut Scene Media: cutscenemedia.com/about-us