Uploaded January 2019 | Updated September 2026, 3 weeks ago
In today's episode, I dish out the goods! Come and learn how I manage and go through the illustration process, step by step. Learn how, paradoxically, by following a regimented process, I am freed to make my best and most creative work with the fewest snags possible.
TIME STAMPS
0:00 Intro: What does the process of illustrating for clients look like?
1:38 What is the most important thing in any illustration project?
2:35 How do you start an illustration project? (Screening your clients)
4:28 Illustration briefs and quoting on the project
8:59 When does the actual creative part start?
9:30 When should we check in with the client?
11:35 Research and Discovery: The first stage of the illustration process
13:40 Sketches: The second stage of the illustration process
18:21 Using a deck to present sketches to your client
21:00 Handling client feedback and changes (revisions) on the sketches
23:05 Sketch approved: Finishing the illustration in your style
26:23 Finished Art: When are you ready to share the final art with the client?
27:00 Never do this when presenting your work to clients
27:45 Handling client feedback and revisions on the final art
29:27 Delivery: When to send final files to the client
31:40 Invoicing the client
32:25 Summary of the process
33:37 Outro: A predictable process frees you up to come up with your most creative, unpredictable work.
SHOW LINKS
The Graphic Artists Guild Handbook: Pricing and Ethical Guidelines
graphicartistsguild.org/product/the-graphic-artists-guild-handbook-pricing-ethical-guidelines
Harvest
getharvest.com
----------------------------------------
Find me elsewhere:
Skillshare: tomfroese.com/teaching
Instagram: @mrtomfroese
Twitter: @tomfroese
Web: tomfroese.com
Behance: behance.net/tomfroese
In today's episode, I dish out the goods! Come and learn how I manage and go through the illustration process, step by step. Learn how, paradoxically, by following a regimented process, I am freed to make my best and most creative work with the fewest snags possible.
TIME STAMPS
0:00 Intro: What does the process of illustrating for clients look like?
1:38 What is the most important thing in any illustration project?
2:35 How do you start an illustration project? (Screening your clients)
4:28 Illustration briefs and quoting on the project
8:59 When does the actual creative part start?
9:30 When should we check in with the client?
11:35 Research and Discovery: The first stage of the illustration process
13:40 Sketches: The second stage of the illustration process
18:21 Using a deck to present sketches to your client
21:00 Handling client feedback and changes (revisions) on the sketches
23:05 Sketch approved: Finishing the illustration in your style
26:23 Finished Art: When are you ready to share the final art with the client?
27:00 Never do this when presenting your work to clients
27:45 Handling client feedback and revisions on the final art
29:27 Delivery: When to send final files to the client
31:40 Invoicing the client
32:25 Summary of the process
33:37 Outro: A predictable process frees you up to come up with your most creative, unpredictable work.
SHOW LINKS
The Graphic Artists Guild Handbook: Pricing and Ethical Guidelines
graphicartistsguild.org/product/the-graphic-artists-guild-handbook-pricing-ethical-guidelines
Harvest
getharvest.com
----------------------------------------
Find me elsewhere:
Skillshare: tomfroese.com/teaching
Instagram: @mrtomfroese
Twitter: @tomfroese
Web: tomfroese.com
Behance: behance.net/tomfroese
