How did the Heartbound developer go viral [Marketing for Indie developers] @1upIndie
How did the Heartbound developer go viral [Marketing for Indie developers]  @1upIndie
Uploaded March 2024 | Updated September 2026, 8 hours ago
This video shows you a theory how the Heartbound developer Piratesoftware went viral and what you as an indie developer can learn from it. Congrats to Piratesoftware having achieved what only a tiny handful of people can achieve. 1 million subs on Youtube.

This theory was made in a quick and dirty research from my side (glorious 15 minutes). But still it may be valuable for indie developers that want to emulate his success or copy something from him because his numbers are pretty good (social media, sales of Heartbound).

So from what I could gather on the internet, following things went pretty well for Priatesoftware.

1. His game was covered 6 years ago by a really big streamer/influencer (March 2024, 30mio subs) and the audience plus the streamer did give positive feedback towards the demo of his game Heartbound. I played it myself and can say it is well crafted. That is a really good start.

2. He got promoted 3-4 months ago by another big time influencer where his numbers shot up again with strong keywords. Between those his YouTube channel/twich dev stream was earing steadily subs (and views) but not as exponentially as with his 2nd "flappy bird" moment (the one you see right now). The conclusion is here that the grind (make your game, create marketing videos/streams/blog posts, important also) is being dwarfed by getting viral and surfing on the wave.

But hey, maybe I am missing something. Not all makes sense. Let me know.


Sources from the video:
gamemaker.io/de/blog/pirate-software-from-infosec-and-blizzard-entertainment-to-streaming-gamedev
steamspy.com/app/567380
socialblade.com/youtube/c/pirate_software
store.steampowered.com/app/567380/Heartbound



πŸ‘‘ Support me and get fresh game art and game maker projects every month:
patreon.com/1upindie


Follow me on:

πŸ’¬ Discord: discord.gg/gvr98nb
πŸ“œ Udemy: udemy.com/course/become-a-video-game-developer-with-gms-23 (See youtube about page for discount)
How did the Heartbound developer go viral [Marketing for Indie developers]Persistance or carry over values [Game Maker | Most know Basics]Draw outlined text - the easy way [Game Maker | Basics]Free Particle bundle give away for GameMakerLarp as game designer - win laptop [OperaMaker]Last position bomber/laser [Game Maker | Enemy Ai]How to make a platformer in Gamemaker (the easy way) #4bSpawns + Redirect [#1 Tower Defence in GameMaker ]πŸ”΄Debris/rubble particles - Upgrade your flat explosions [GameMaker | Vfx]Hotline Miami Remake in GameMaker Studio #28 - Go to player in sightDate, time, timestamps (mobile) [Game Maker Studio 2 | Advanced]Patch V2022.5 - Weather effect + features [GameMaker Studio 2]
1up Indie |

How did the Heartbound developer go viral [Marketing for Indie developers]

SHARE TO X SHARE TO REDDIT SHARE TO FACEBOOK WALLPAPER