Uploaded August 2023 | Updated September 2026, 3 weeks ago

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Professor Jeremy Petranka and his guest, Kelsey McDonald, Director of Ticket Analytics at BSE Global/Brooklyn Nets and MQM ’18, discuss how analytics are influencing the sports industry, with topics including dynamic pricing and inventory management.

Keep up with the latest faculty research and insights on data science, artificial intelligence, machine learning, and business applications for analytics with Fuqua’s Analytics in Action blog: https://www.fuqua.duke.edu/data-analytics

Alumni and leaders in this space are participating in live industry interviews to show how they are using data analytics to fuel innovation. You can follow the series on Fuqua’s LinkedIn page linkedin.com/school/fuqua-school-of-business