Uploaded January 2026 | Updated September 2026, 2 weeks ago
Willa Bennett is the editor-in-chief of Cosmopolitan and Seventeen — two of the most influential legacy media brands now being reimagined for a social-first, creator-driven era.
Willa grew up in Los Angeles, trained as a ballerina and studied journalism at Sarah Lawrence before building a standout career at Bustle Digital Group, GQ and Highsnobiety. Along the way, she’s helped redefine how youth culture is covered — not by chasing everything, but by sharpening point of view, taste and authority.
This week on The BoF Podcast, Willa and Imran Amed talk about what young audiences actually want from media today, why curation matters more than ever, and how she’s refocusing Cosmo and Seventeen — creatively, culturally and commercially — for the next generation.
Subscribe to BoF’s YouTube channel to never miss a video.
CONNECT WITH THE BUSINESS OF FASHION:
Web: businessoffashion.com
Twitter: twitter.com/BoF
Instagram: instagram.com/BoF
LinkedIn: https://www.linkedin.com/company/the-...
Newsletter: businessoffashion.com/user/newsletters
ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”.
Willa Bennett is the editor-in-chief of Cosmopolitan and Seventeen — two of the most influential legacy media brands now being reimagined for a social-first, creator-driven era.
Willa grew up in Los Angeles, trained as a ballerina and studied journalism at Sarah Lawrence before building a standout career at Bustle Digital Group, GQ and Highsnobiety. Along the way, she’s helped redefine how youth culture is covered — not by chasing everything, but by sharpening point of view, taste and authority.
This week on The BoF Podcast, Willa and Imran Amed talk about what young audiences actually want from media today, why curation matters more than ever, and how she’s refocusing Cosmo and Seventeen — creatively, culturally and commercially — for the next generation.
Subscribe to BoF’s YouTube channel to never miss a video.
CONNECT WITH THE BUSINESS OF FASHION:
Web: businessoffashion.com
Twitter: twitter.com/BoF
Instagram: instagram.com/BoF
LinkedIn: https://www.linkedin.com/company/the-...
Newsletter: businessoffashion.com/user/newsletters
ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”.
