Uploaded April 2026 | Updated September 2026, 2 weeks ago

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1999, the first ever Coachella, it ended so badly that they lost $850,000 and didn't return in 2000, yet, it's now one of the world's most successful festivals, so how did they do it?

HOW COACHELLA IS BUILT:
youtu.be/eTZH1vj3FTo

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⏱️ TIMESTAPS:
0:00 How Coachella Went from Failure to $100m
0:43 Why Coachella Sounded like a Bad Idea
2:01 1999: Coachella Disaster
2:52 2001-2003: Survival Mode
4:04 2004: The Turning Point
4:46 2006: The Iconic Moment
5:41 2007-2008: The Expansion
6:28 2009-2011: Finding The Formula
7:31 2012: The Double Gamble
8:39 2013-2017: The Record Breakers
9:49 2018-2019: The New Highs
10:34 2020-2021: The Shutdown
11:06 2022 and Beyond: The Post Pandemic Era

#coachella #coachella2026