Uploaded August 2026 | Updated September 2026, 2 weeks ago

---

Microdramas — mini soap operas designed to be watched on your phone — have become one of the fastest-growing forms of entertainment in the world. #china #tv #movie #asia #news #entertainment

On today’s Big Take Asia podcast, host K. Oanh Ha speaks with Bloomberg’s Yang Yang and Bloomberg Businessweek’s Christopher Beam about how millions got hooked on the medium, the challenges studios face as they try to reach new audiences and how AI could transform it all.

Read more: bloomberg.com/news/articles/2026-08-25/how-two-minute-microdramas-took-over-phones-worldwide

----------
Like this video? Subscribe youtube.com/@Bloomberg-News

Bloomberg News is the first word in business news. Visit bloomberg.com for the latest on global business, markets and more.
Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: bloomberg.com/subscriptions?in_source=YoutubeOriginals

Bloomberg on YouTube:
youtube.com/@business
youtube.com/@markets
youtube.com/@BloombergTechnology
youtube.com/@BloombergPodcasts

Connect with us on social:
instagram.com/bloombergbusiness
linkedin.com/company/bloomberg-news
tiktok.com/@bloombergbusiness
facebook.com/bloombergbusiness