How CEOs decide where to invest @McKinsey
How CEOs decide where to invest  @McKinsey
Uploaded July 2026 | Updated September 2026, 2 weeks ago
“Follow the math.” Even in the age of AI, CEOs are still deciding where to invest around the world based on spreadsheets.

The net productive investment indicates where “smart money” is flowing—and leaders should make decisions based not only on where it has been but also on the levers that drive differentials in different countries.

The McKinsey Global Institute’s latest report outlines these levers and details how micro-level decisions shape business investments across geographies, particularly levelized costs.

What does this mean for your company? Learn more with interactive insights in “Catalyzing competitiveness: Where investment happens and why”: mckinsey.com/mgi/our-research/catalyzing-competitiveness-where-investment-happens-and-why.


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How CEOs decide where to invest

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