Uploaded December 2023 | Updated September 2026, 1 week ago
When it comes to addiction, it’s not just drugs or substances you can become addicted to. Our brains can become addicted to the internet when scrolling through social media or watching another YouTube video lights up the reward system in the brain responsible for a dopamine boost. Once repetitive behavior is enforced, it creates a positive feedback loop that forms the basis of an addiction. Understanding this process can help explain how so many people can watch hours of cat videos.
This is a video from the 2023 Brain Awareness Video Contest.
Created by Nirmana Rantow.
When it comes to addiction, it’s not just drugs or substances you can become addicted to. Our brains can become addicted to the internet when scrolling through social media or watching another YouTube video lights up the reward system in the brain responsible for a dopamine boost. Once repetitive behavior is enforced, it creates a positive feedback loop that forms the basis of an addiction. Understanding this process can help explain how so many people can watch hours of cat videos.
This is a video from the 2023 Brain Awareness Video Contest.
Created by Nirmana Rantow.
