How can technology help rebuild construction’s image? @ProcoreVideo
How can technology help rebuild construction’s image?  @ProcoreVideo
Uploaded December 2024 | Updated September 2026, 3 days ago
In this episode, we’ll dive into ways technology has the potential to not only transform the way we build but also help to rebuild the industry’s image—increasing trust among consumers; positioning construction as a modern, tech-forward industry; and attracting a new generation of tech-savvy workers. However, if construction is transforming but the public isn’t seeing it, where are there opportunities to improve our image? Can technology actually rebuild the image of construction? And if so, how? Joining us to explore these questions is Todd Wynne, CIO of Rogers O’Brien, who brings valuable insights on how technology can redefine the narrative around construction.

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How can technology help rebuild construction’s image?

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