Uploaded October 2025 | Updated September 2026, 2 weeks ago

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What makes certain clothing able to transcend trends?

That’s the idea behind the Campwell collection. To blend outdoor heritage with everyday comfort, REI Co-op Brands Senior Apparel Designer Neenah Maier looked back at the archives for some fresh, yet familiar ideas. The result? Timeless pieces designed for the highs, the hangs and the downtime — all of life outside.

Neenah Maier is an apparel designer passionate about creating products that help people feel confident and comfortable in the outdoors. At REI, she focuses on designing versatile hike, camp, and running apparel that blends performance with timeless style. She’s inspired by functional details, material innovation, and seeing people get outside more!

Shop the REI Co-op Campwell Collection: rei.com/b/rei-co-op/f/pl-campwell

Become an REI member: rei.com/membership

This is an REI Co-op Studios production
Producer / Director: Amy Enser
Cinematography: Amy Enser
Editor: Katie Van Fleet
Executive Producer: Joe Crosby

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