Uploaded May 2026 | Updated September 2026, 2 weeks ago
Watch the full episode here: inspiredinsider.com/brett-allen-interview/2
Brett Allen is the host of The Marketing 32 Show and the Founder of Marketing 32, a dental marketing agency specializing in internal and external marketing strategies to help dental practices grow. Under Brett’s leadership, Marketing 32 has successfully supported over 215 dental practices across the US, Canada, and Australia by implementing its unique Practice Impact Formula, which guarantees growth within 30 days or the service is free. Brett’s journey into dental marketing started with his expertise in search engine optimization and online marketing, which he honed as a marketing director in Houston before launching his own company.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Brett Allen, Co-founder and CEO of Marketing 32, about creating results-driven dental marketing strategies. Brett discusses why offering a strong guarantee sets agencies apart, how his collegiate swimming background influences his business mindset, and what practices can do to better engage existing patients to foster growth.
Watch the full episode here: inspiredinsider.com/brett-allen-interview/2
Brett Allen is the host of The Marketing 32 Show and the Founder of Marketing 32, a dental marketing agency specializing in internal and external marketing strategies to help dental practices grow. Under Brett’s leadership, Marketing 32 has successfully supported over 215 dental practices across the US, Canada, and Australia by implementing its unique Practice Impact Formula, which guarantees growth within 30 days or the service is free. Brett’s journey into dental marketing started with his expertise in search engine optimization and online marketing, which he honed as a marketing director in Houston before launching his own company.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Brett Allen, Co-founder and CEO of Marketing 32, about creating results-driven dental marketing strategies. Brett discusses why offering a strong guarantee sets agencies apart, how his collegiate swimming background influences his business mindset, and what practices can do to better engage existing patients to foster growth.
![[Direct Response Series] Boardroom Inc: Light Bulb Moments From 1.3 Billion Pieces of Direct...](https://i.ytimg.com/vi/zuP5KqSZgVQ/mqdefault.jpg "[Direct Response Series] Boardroom Inc: Light Bulb Moments From 1.3 Billion Pieces of Direct...
Brian Kurtz is a Direct Marketing Veteran and former Executive Vice President of Boardroom Inc., where he spent 34 years helping grow the company to $150 million in annual revenue through direct response marketing. During his tenure, he oversaw the mailing of more than 1.3 billion pieces of direct mail and played a key role in launching multimillion-dollar marketing campaigns. Brian is widely recognized for his expertise in direct response marketing, customer acquisition, and list strategy. Today, he shares his knowledge with entrepreneurs and marketers, teaching timeless principles for building profitable, long-lasting businesses.
In this episode… What turns an overlooked product into a multimillion-dollar success? Is it the product itself, or the strategy behind how its marketed? And do timeless direct response principles still outperform todays trend-driven tactics?
For Brian Kurtz, a Direct Marketing Veteran and bestselling author, enduring success comes from pairing proven direct response principles with great offers and relentless testing. He highlights that businesses dont always need to create something new — often the biggest opportunities come from repackaging, repositioning, or acquiring underutilized content. By refining headlines, segmenting audiences, and tailoring offers to the right customers, marketers can dramatically improve results without changing the core product. Brian also explains why fair partnerships, creative product sourcing, and testing across multiple channels are essential for long-term growth. His approach shows that understanding customer behavior and continuously optimizing campaigns can turn overlooked ideas into lasting, profitable businesses.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Brian Kurtz to discuss timeless direct response marketing strategies for building multimillion-dollar businesses. They explore sourcing winning products, increasing revenue through better offers and list segmentation, and using direct mail to scale growth. Brian also shares insights on repositioning underperforming products and building lasting customer relationships.")
![[SaaS & AI Series] Relationship Networks as the New Pipeline With Olivier Roth](https://i.ytimg.com/vi/zulNzyRS7us/mqdefault.jpg "[SaaS & AI Series] Relationship Networks as the New Pipeline With Olivier Roth
Book a Complimentary B2B Podcast Strategy Call:
https://rise25.com/bookcall
Download our B2B Podcast Strategy & Tools List PDF:
https://rise25.com/podcastcheatsheetyt
Olivier Roth is the Co-founder and Chief Growth Officer at The Swarm, a go-to-network platform that helps companies and investors map, combine, and activate relationship networks for sales, recruiting, and fundraising. He helps lead the company’s growth strategy, building systems that turn relationship data into warm introductions and stronger business opportunities. Previously, Olivier founded Timelapse, a strategic creative agency that worked with high-growth startups and brands, including LinkedIn, Lyft, and Stanford Research Park. His work focuses on helping teams use authentic relationships to create more practical, scalable paths to growth.
Here’s a glimpse of what you’ll learn:
• [0:00] Intro
• [3:42] Olivier Roth explains how The Swarm helps companies find warm introductions
• [9:00] Early customer milestones and how startups began building on The Swarm’s API
• [13:45] Olivier discusses using relationship networks to attract and hire talent
• [16:40] Reverse engineering introductions to high-profile targets like Elon Musk
• [20:26] Using AI to map relationships while keeping human connections at the center
• [27:15] Creative agency use cases for buying committees, messaging, and intro paths
• [37:49] Best practices for asking for warm introductions through forwardable emails
• [42:39] Why relationship-driven growth still depends on trust and personalization
In this episode…
Cold outbound can create opportunities, but the strongest path to a deal often starts with a trusted relationship already inside your extended network. When teams can map those relationships, identify the right connectors, and ask for introductions with care, how can they turn relationship networks into a repeatable growth channel?
Sponsor for this episode
At https://rise25.com, we help B2B businesses give to and connect to your Dream 200 relationships and partnerships.
We help you cultivate amazing relationships in 2 ways:
#1 Podcasting
#2 Strategic Gifting
#1 Our Predictable Podcast ROI Program
We’re committed to helping you connect with your Dream 200 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution — you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI — plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Amazon Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
#2 Our Comprehensive Corporate Gifting Program
Elevate business relationships with customers, partners, staff, and prospects through gifting.
At Rise25, thoughtful and consistent gifting is a key component of staying top of mind and helps build lasting business relationships. Our done-for-you corporate gifting service ensures that your referral partners, prospects, and clients receive personalized touchpoints that enhance your business gifting efforts and provide a refined executive gifting experience.
Whether you’re looking to impress key stakeholders or boost client loyalty, our comprehensive approach makes it easy and affordable to create lasting impressions. Get started today and experience the difference a strategic gifting approach can make.
You can learn more and watch a video on how it works here: https://rise25.com/giftprogram
Contact us now at support@rise25.com or message us here: https://rise25.com/contact
Powered by Rise25 Podcast Production Company - https://rise25.com")
![[Health Series] The Future of Personalized Sleep Apnea Treatment With David Walton](https://i.ytimg.com/vi/zvM4U2QEeS8/mqdefault.jpg "[Health Series] The Future of Personalized Sleep Apnea Treatment With David Walton
David Walton is the Founder and CEO of Vayu Sleep, a sleep technology company developing custom-fit CPAP masks for people with sleep apnea. A sleep medicine entrepreneur, he previously co-founded and led Respire Medical, an FDA-cleared oral appliance company, for 14 years before its acquisition. At Vayu Sleep, David brings deep experience in medical devices, patient comfort, and practical innovation to a personalized mask platform that uses smartphone facial scanning and AI-enabled design. His work focuses on making sleep apnea therapy comfortable, accessible, and easier for patients to use consistently.
In this episode… Sleep apnea treatment is only effective when patients can actually stick with it. Traditional CPAP masks are often uncomfortable, leaky, or too tight, which can lead many people to abandon therapy altogether. What would change if CPAP masks were custom-fit to each patient’s face?
David Walton, a sleep medicine entrepreneur with years of experience building medical device companies, explains that personalized CPAP masks can make therapy more comfortable, reduce leakage, and help patients stay consistent with treatment. He highlights how Vayu Sleep utilizes smartphone facial scanning, AI-enabled mapping, and 3D printing to create masks tailored to each person’s unique facial profile. The goal is to reduce pressure, improve fit, and remove one of the biggest barriers to effective sleep apnea care. He also discusses why diagnosis is the first critical step, especially with newer at-home sleep testing options that make it easier for patients to understand their sleep health. Together, these innovations point toward a more accessible and patient-friendly future for sleep apnea treatment.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with David Walton, Founder and CEO of Vayu Sleep, to talk about personalized sleep apnea treatment. David discusses at-home sleep testing, how custom-fit CPAP masks are made using facial scanning, and why comfort matters for therapy adherence. He also shares how FDA experience shapes Vayu Sleep’s path to market.")
