Storyblocks | How Brands Can Build Better Relationships With Creators @Storyblocks | Uploaded 2 years ago | Updated 2 minutes ago
Brands engaging in the creator economy can get a bad rep - and often for good reason. There’s no doubt you’ve heard about big name brands offering no compensation to partners for their work, flooding creators with requests for whatever “diversity category” is trending, and pushing discount codes from creators who have never actually used their product. The delicate relationship between a brand, a creator, and their audience can be quickly chipped away by companies looking to drive cash and save face, and not create genuine connections.
Check out this panel discussion featuring Storyblocks' Director of Performance Marketing, Lauren Zoltick, Samir Chaudry of @ColinandSamir , Shannon Beveridge of @nowthisisliving and Kaya Yurieff of The Information to learn how you can build brand and creator relationships on a foundation of trust to drive long term channel growth and success (yes, we're talking monetary success) for everyone involved.
— Get to know us —
What we do: storyblocks.com
Blog: blog.storyblocks.com
TikTok: tiktok.com/@storyblocksco
YouTube: youtube.com/storyblocks
Instagram: instagram.com/storyblocksco
Facebook: facebook.com/storyblocks
Twitter: twitter.com/StoryblocksCo
Brands engaging in the creator economy can get a bad rep - and often for good reason. There’s no doubt you’ve heard about big name brands offering no compensation to partners for their work, flooding creators with requests for whatever “diversity category” is trending, and pushing discount codes from creators who have never actually used their product. The delicate relationship between a brand, a creator, and their audience can be quickly chipped away by companies looking to drive cash and save face, and not create genuine connections.
Check out this panel discussion featuring Storyblocks' Director of Performance Marketing, Lauren Zoltick, Samir Chaudry of @ColinandSamir , Shannon Beveridge of @nowthisisliving and Kaya Yurieff of The Information to learn how you can build brand and creator relationships on a foundation of trust to drive long term channel growth and success (yes, we're talking monetary success) for everyone involved.
— Get to know us —
What we do: storyblocks.com
Blog: blog.storyblocks.com
TikTok: tiktok.com/@storyblocksco
YouTube: youtube.com/storyblocks
Instagram: instagram.com/storyblocksco
Facebook: facebook.com/storyblocks
Twitter: twitter.com/StoryblocksCo
