Zoe Bee | How Brand Twitter Manipulates You | A Response to Steak-Umm @zoe_bee | Uploaded August 2021 | Updated October 2024, 1 week ago.
Brand Twitter is home of depressed Moon Pies and "inclusive" M&Ms, but the Steak-Umm Twitter account is the worst of the worst. Let's talk about why.
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In The Land of Brand Twitter, where household products and fast-food companies are personified by underpaid marketing employees working for corporations desperately trying to hold onto some semblance of relevance in ever increasingly saturated markets, it’s hard to stand out.
But one brand - Steak-Umm - was able to stand out from the crowd by tweeting about something no other brand was brave enough to: Wokeness.
Their seemingly anti-capitalist, pro-social-justice tweets gained traction and made Steak-Umm the mascot of level-headed, rational thinking on the Internet.
That's a bad thing.
00:00 - Intro
01:33 - The Birth of Woke Steak
07:19 - The Tweet that Broke Me
08:45 - Obligatory "Capitalism is Bad" Section
14:08 - Outro and Patron Scroll
* Sources: *
---Steak-Umm Twitter: twitter.com/steak_umm?s=20
---The Big Thread (the one I don't read): twitter.com/steak_umm/status/1420456647667879937?s=20
* Art and Editing: *
--- All art and editing was done by the wonderful Neil Farrell (youtube.com/channel/UC358urzyldvD78E9o2sR-Og)
* To Support Me: *
---Become a channel Member! ➤ youtube.com/channel/UCecF2icZlEIJ__9XS6woPGw/join
---Join the Patreon! ➤ patreon.com/zoe_bee
---Make a one-time donation! ➤ ko-fi.com/zoebee
---Join the Discord! ➤ discord.gg/8GBmS9Qug9
---Check out my second channel! ➤ youtube.com/@zoecee
---Watch my D&D game! ➤ youtube.com/@thejaycorn
---Watch my Blades in the Dark game! ➤ twitch.tv/itucrew
Brand Twitter is home of depressed Moon Pies and "inclusive" M&Ms, but the Steak-Umm Twitter account is the worst of the worst. Let's talk about why.
------------------------------------------------------------------------------------------
In The Land of Brand Twitter, where household products and fast-food companies are personified by underpaid marketing employees working for corporations desperately trying to hold onto some semblance of relevance in ever increasingly saturated markets, it’s hard to stand out.
But one brand - Steak-Umm - was able to stand out from the crowd by tweeting about something no other brand was brave enough to: Wokeness.
Their seemingly anti-capitalist, pro-social-justice tweets gained traction and made Steak-Umm the mascot of level-headed, rational thinking on the Internet.
That's a bad thing.
00:00 - Intro
01:33 - The Birth of Woke Steak
07:19 - The Tweet that Broke Me
08:45 - Obligatory "Capitalism is Bad" Section
14:08 - Outro and Patron Scroll
* Sources: *
---Steak-Umm Twitter: twitter.com/steak_umm?s=20
---The Big Thread (the one I don't read): twitter.com/steak_umm/status/1420456647667879937?s=20
* Art and Editing: *
--- All art and editing was done by the wonderful Neil Farrell (youtube.com/channel/UC358urzyldvD78E9o2sR-Og)
* To Support Me: *
---Become a channel Member! ➤ youtube.com/channel/UCecF2icZlEIJ__9XS6woPGw/join
---Join the Patreon! ➤ patreon.com/zoe_bee
---Make a one-time donation! ➤ ko-fi.com/zoebee
---Join the Discord! ➤ discord.gg/8GBmS9Qug9
---Check out my second channel! ➤ youtube.com/@zoecee
---Watch my D&D game! ➤ youtube.com/@thejaycorn
---Watch my Blades in the Dark game! ➤ twitch.tv/itucrew
