Mohak Mangal | How Astrotalk Scams You! @mohak_mangal | Uploaded December 2023 | Updated October 2024, 8 hours ago.
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📃Sources: docs.google.com/document/d/1LMVuxEgcaH003RuCljIlsjHop3w6InlVes2WxoF10qE/edit?usp=sharing

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Astrotalk, an astrology startup swimming in a sea of failed ventures, somehow stays afloat. Offering free horoscopes and relationship pondering, it lures users into paid one-on-one sessions, live chats, and an "Astromall". Its success taps into India's digital natives seeking cosmic guidance amid uncertainties. While critics frown upon its therapy-esque approach, Astrotalk manages to ride the cosmic wave. But even in such a tough economic environment, how is this startup minting crores of profit? That's what this video is about.

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0:00 Introduction
01:52 Business model
04:59 Why is Astrotalk successful?
11:42 Problems with Astrotalk